We believe great science, like great software, should feel like magic.
After 5 years of deep science on oxytocin, we were asked by DARPA and the CIA to find a robust way to predict actions and market outcomes using neurologic measures without the expensive medical equipment or lab environment. 12 years later, we have peer-reviewed and published science on Immersion and our ability to predict outcomes with an accuracy level that exceeds EEG and fMRI in a platform that anyone can use.
The American Psychological Association christened the 2000s "The Decade of Behavior." They even invited me to give a keynote address on behavioral neuroscience at their national...
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A few years ago, the BBC asked me why the New Zealand national rugby team known as the "All Blacks" had won more...
Planners can gather biometric data via wearable devices, but attendees may become self-conscious about them and affect the results.
A sign of the widespread integration of...
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