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Capture what captivates your audience., team., users.

10X MORE CONNECTION TO WHAT BRAINS VALUE.
10X MORE CERTAINTY IN DECISIONS. 

Immersion is a platform that measures people’s unconscious neurological connection to an experience or piece of content as it is happening. Using the smartwatch they already own. (Yeah, it blows our minds too.)

See for yourself. 

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Immersion directly measures what captivates people's brains. 

Immersion reveals what emotionally resonates with people 10X more effectively than self-reported tools (like surveys and focus groups) because we measure the brain’s response and cut out any bias.

People lie.*

*No, we don't think all people are malicious or deceitful. We really like people!

But people are complicated and each one of us is loaded with biases that impact how we respond to surveys, focus groups, and more. This means surveys are only accurate 30% of the time. So 7 out of 10 times, surveys do not reflect what people really think.   

 

Brains Don't.

Immersion moves beyond human biases. With the opportunity to measure unconscious brain activity, we enable a deeper connection between you and your audience. This allows Immersion to have over 95% accuracy.

(Sort of makes surveys sound like a drunk weatherman, right?) 

Instantaneous insights into how any kind of experience is connecting.

Using the smartwatches people already wear. Anytime. Anywhere. 

 

Recorded Content

When you know the Immersion of your audience, you know what they love - what captivates their brain - not what they "like." We have proven that Immersion can predict future views, purchases, and social sharing of recorded content with over 80% accuracy. 

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LIVE EXPERIENCES 

With Immersion you get accurate & predictive results anywhere your audience is so you can measure compelling content as it's happening. Things like live events, real-world brand experiences, in-person or virtual team meetings, and in-store interactions.

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CAPTURE WHAT CAPTIVATES

When your brain is captivated by whatever it is doing, watching, or participating in, distinct neurochemicals are released in your system directly in reaction to the experience, tagging it as meaningful or important. 

After 20 years of research, we have figured out how to use a smartwatch to measure this unique brain state and we named it Immersion. 

Explore the science behind the metrics.

 

UNLOCK YOUR TEAM'S POTENTIAL 

We have pioneered the only method to directly measure a person's psychological safety moment-by-moment. Psychological safety is a key element of all high-performing teams - essential for creative thinking, innovative ideas, and powerful collaboration. And now, with Immersion, it's a metric we can learn from and improve.

Learn about Psych Safety.

 

PREDICT OUTCOMES & MAKE BETTER DECISIONS

Immersion & Psych Safety directly correlate to future actions, beliefs, and opinions. Which essentially means we can predict the future. 🤯  In fact, Immersion is proven to be 80% accurate in predicting participants' future actions related to the experience measured. (We can't predict if you'll stub your toe or something, we're not wizards.)  

Check out our accuracy. 

 

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17k

citations

Our core science is ranked in the top 0.3% of all research & used by thousands of others as the backbone of their work. 

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20

years

This team spent 20 years developing the research and proprietary algorithms that allow us to infer brain state from a wearable device.

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3rd

party proof

In order to qualify for funding, our science had to be proven effective in an outside 3rd party lab. 

From the largest global companies to one-person shops, Immersion helps people connect to their audience, the world, even themselves on a deeper level. 
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The insights we're gaining with Immersion are helping us create more engaging and ultimately more effective learning experiences for our people.
BIB GERARD BW
Bob Gerard
Accenture
The Immersion data was better at predicting in-market performance of content than any self-reported measures.
ANDY WILSON BW
Andy Wilson
BBDO
Immersion data showed that our material was effectively forming memories and very accurately predicted outcomes of training. We could not have had a successful launch without it.
justinwolske
Justin Wolske
CaseWorx
The saying goes: "If you can't measure it, you can't improve it." Not only does Immersion provide insights into learning patterns I would never have thought possible, it allows me to adjust my lesson in real time by observing student's immersion levels in relation to content.
David Ihrig
David Ihrig
The Ihrig Approach

We think everyone should deepen their human connection to content, to experiences, to the world, to themselves.

But for now, at Immersion we're especially focused on these types of work.

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ENTERTAINMENT & GAMING

Understand what resonates from casting calls to table reads and game flow to avatar development. 

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CORPORATE MEETINGS & EVENTS

Measure Immersion & Psych Safety as teams meet and collaborate - virtually or in-person. 

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ADVERTISING & MARKET RESEARCH

Dive deeper into target insights for brand development, creative testing, and more. 

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TRAINING & EDUCATION

High Immersion & Psychological Safety are both essential for recall. Make sure your materials hit the mark. 

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INTEGRATION & PARTNERSHIP

Easy to use APIs allow you to embed neurological insights into your product. 

 
 
 
We believe in the power of human connection to make the world a better place. So we created Immersion as tool that allows us to connect on a deeper level. 

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