Our core science is ranked in the top 0.3% of all research & used by thousands of others as the backbone of their work.
Immersion is a platform that measures people’s unconscious neurological connection to an experience or piece of content as it is happening. Using the smartwatch they already own. (Yeah, it blows our minds too.)
See for yourself.
Immersion reveals what emotionally resonates with people 10X more effectively than self-reported tools (like surveys and focus groups) because we measure the brain’s response and cut out any bias.
*No, we don't think all people are malicious or deceitful. We really like people!
But people are complicated and each one of us is loaded with biases that impact how we respond to surveys, focus groups, and more. This means surveys are only accurate 30% of the time. So 7 out of 10 times, surveys do not reflect what people really think.
Immersion moves beyond human biases. With the opportunity to measure unconscious brain activity, we enable a deeper connection between you and your audience. This allows Immersion to have over 95% accuracy.
(Sort of makes surveys sound like a drunk weatherman, right?)
Using the smartwatches people already wear. Anytime. Anywhere.
When you know the Immersion of your audience, you know what they love - what captivates their brain - not what they "like." We have proven that Immersion can predict future views, purchases, and social sharing of recorded content with over 80% accuracy.
With Immersion you get accurate & predictive results anywhere your audience is so you can measure compelling content as it's happening. Things like live events, real-world brand experiences, in-person or virtual team meetings, and in-store interactions.
When your brain is captivated by whatever it is doing, watching, or participating in, distinct neurochemicals are released in your system directly in reaction to the experience, tagging it as meaningful or important.
After 20 years of research, we have figured out how to use a smartwatch to measure this unique brain state and we named it Immersion.
We have pioneered the only method to directly measure a person's psychological safety moment-by-moment. Psychological safety is a key element of all high-performing teams - essential for creative thinking, innovative ideas, and powerful collaboration. And now, with Immersion, it's a metric we can learn from and improve.
Immersion & Psych Safety directly correlate to future actions, beliefs, and opinions. Which essentially means we can predict the future. 🤯 In fact, Immersion is proven to be 80% accurate in predicting participants' future actions related to the experience measured. (We can't predict if you'll stub your toe or something, we're not wizards.)
The insights we're gaining with Immersion are helping us create more engaging and ultimately more effective learning experiences for our people.
The Immersion data was better at predicting in-market performance of content than any self-reported measures.
Immersion data showed that our material was effectively forming memories and very accurately predicted outcomes of training. We could not have had a successful launch without it.
The saying goes: "If you can't measure it, you can't improve it." Not only does Immersion provide insights into learning patterns I would never have thought possible, it allows me to adjust my lesson in real time by observing student's immersion levels in relation to content.
But for now, at Immersion we're especially focused on these types of work.
Understand what resonates from casting calls to table reads and game flow to avatar development.
Measure Immersion & Psych Safety as teams meet and collaborate - virtually or in-person.
Dive deeper into target insights for brand development, creative testing, and more.
High Immersion & Psychological Safety are both essential for recall. Make sure your materials hit the mark.
Easy to use APIs allow you to embed neurological insights into your product.