Make Every Decision Your Best Decision

By measuring Immersion, creators just like you reduce the risk of bad content and 10x their certainty on every crucial decision.
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__Maritz __AmericanExpress __Travelers __BBDO __Accenture __PathMotion __DorseyPictures __KiaMotors __AT&T __WarnerBros __MurphyResearch __ComedyCentral

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Immersion directly measures what people's brains value second-by-second. 

Reveal what grabs attention, emotionally resonates, and creates psychological safety with people 10X more effectively than surveys and focus groups by measuring the brain’s response and cutting out that pesky unconscious bias.

All by using the smartwatches that people wear every day. (Pretty cool, right?)

 

Recorded Content

When you know the Immersion of your audience, you know what they love - what captivates their brain - not what they say they "like." We have proven that Immersion can predict future views, purchases, and social sharing of recorded content with over 80% accuracy. 

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LIVE EXPERIENCES 

Immersion can measure your live experience while it’s happening to ensure it has impact for your audience wherever they are.  Our clients use Immersion to measure and improve in-person or virtual team meetings, training sessions, brand experiences, conferences, and more

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We think everyone should deepen their human connection to content, experiences, and each other.

But for now, we're especially focused on these types of work:

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Entertainment
& Gaming

Understand what resonates from concept to trailer and game flow to avatar development.  Learn more...

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Advertising
& Market Research

Dive deeper into target insights for brand development, creative testing, and more. Learn more...

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Corporate Meetings
& Events

Measure Immersion & Psych Safety as teams meet and collaborate - virtually or in-person. Learn more...

Training V2
Training
& Education

High Immersion & Psychological Safety predict outcomes & retention. Make sure your materials hit the mark and your classroom is ready to engage. Learn more...

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Integration
& Partnership

Easy to use APIs allow you to embed neurological insights into your product or experience. Learn more...

 
CAPTURE WHAT CAPTIVATES

When your brain is captivated by whatever it is doing, watching, or participating in, distinct neurochemicals are released in your brain directly in reaction to the experience, tagging it as meaningful or important. 

After 20 years of research, we have figured out how to use a smartwatch to measure this unique brain state and we named it Immersion. 

Explore the science behind the metrics.

 

UNLOCK YOUR TEAM'S POTENTIAL 

We have pioneered the only method to directly measure a person's psychological safety moment-by-moment. Psychological safety is a key element of high-performing teams - essential for creative thinking, innovative ideas, and powerful collaboration. And now, with Immersion, it's a metric we can passively measure and improve.

Learn about Psychological Safety.

 

PREDICT OUTCOMES & MAKE BETTER DECISIONS

Immersion & Psych Safety directly correlate to future actions, beliefs, and recall. Which essentially means we can predict the future. 🤯 In fact, Immersion consistently predicts outcomes with better than 80% accuracy. (We can't predict if you'll stub your toe or something, we're not wizards.)  

Check out our accuracy. 

 

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17k

citations

Our core science is ranked in the top 0.3% of all research & used by thousands of others as the backbone of their work. 

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20

years

Our team spent 20 years developing the research and proprietary algorithms to infer brain states from a wearable device.

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3rd

party proof

In order to qualify for funding, our science had to be proven effective in an outside 3rd party lab. 

The insights we're gaining with Immersion are helping us create more engaging and ultimately more effective learning experiences for our people.
BIB GERARD BW
Bob Gerard
Accenture
The Immersion data was better at predicting in-market performance of content than any self-reported measures.
ANDY WILSON BW
Andy Wilson
BBDO
Immersion data showed that our material was effectively forming memories and very accurately predicted outcomes of training. We could not have had a successful launch without it.
justinwolske
Justin Wolske
CaseWorx
The saying goes: "If you can't measure it, you can't improve it." Not only does Immersion provide insights into learning patterns I would never have thought possible, it allows me to adjust my lesson in real time by observing student's immersion levels in relation to content.
David Ihrig
David Ihrig
The Ihrig Approach
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We believe in the power of human connection to make the world a better place. So we created Immersion as a tool that allows us to connect on a deeper level. 

 

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