How Our Brains Decide When to Trust
Trust is the enabler of global business — without it, most market transactions would be impossible....
20 years of peer-reviewed research shows us that "like" is not a predictor of future behavior. We know this: the brain doesn't lie. Immersion is a real-time predictive measure of future human actions. Learn more about how people are using Immersion to transform their Entertainment Content, Live & Virtual Events, and Training.
Immersion data showed that our material was effectively forming memories and very accurately predicted outcomes of training. We could not have had a successful launch without it.
The Immersion data was better at predicting in-market performance of content than any self-reported measures.
The insights we’re gaining with Immersion are helping us create more engaging and ultimately more effective learning experiences for our people.
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