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HOW IT WORKS

It took 5 years to figure out the neurochemicals in your brain. We spent the next 15 years figuring out how to measure them using only a smartwatch.

THE SCIENCE

Our neuroscientists spent 20 years and $4MM in R&D, conducting thousands of blood draws, fMRI, EEG, electrocardiograms, and significant peer-reviewed & published scientific papers. We can now measure Immersion using only smartwatches to predict outcomes with over 80% accuracy. 

THE TECH

Data from users' smartwatches is processed in the cloud by our algorithms to determine the neurological state of Immersion - second by second. You receive this information on your desktop or mobile phone to watch your audiences’ state of Immersion evolve in real-time.

THE PLATFORM

Immersion's platform gives you information in real-time with clear graphs and easy to read comparisons so you can understand what captivates your audience. With this unmitigated insight, you can make informed decisions to maximize what people love. 

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Neuroscience made (shockingly) simple. 

We monitor the pathway from the brain to the peripheral nervous system for unique markers of specific neurochemicals that indicate Immersion in real-time. 

You don't need a PhD to understand the results. Our dashboard translates this data into second-by-second insights you can use immediately.  (Plus, you get to drop words like "peripheral nervous system" and such in your next meeting.)

01-experience
STEP 1:
You share your compelling content.

Your audience engages with your experience - anything from a video watched on the couch, to a company meeting online, to a live brand experience.

02-uncon-response
STEP 2:
Your audience's brains engage.

It's all about unconscious response. A brain values an experience when it shows both attention and emotional resonance – something we define as Immersion. 

03-watch-final
STEP 3:
Smartwatches collect data anonymously. 

We use the smartwatch that your audience already owns to passively measure the extent their brain values the experience in real-time.

04-cloud
STEP 4:
Second-by-second data is sent to the cloud.

We capture the data from your audience's smartwatch and send it to the cloud for real-time processing. All without interfering with the experience itself. 

05-algo
STEP 5:
The Immersion algorithm gets to work. 

Our 20+ years of research led to our unique algorithm. Using this proprietary algorithm, we convert the data into a simple metric we call Immersion.

06-dashboard
STEP 6:
You review your real-time Immersion Dashboard.

You log into your dashboard to view your Immersion data in real-time, play back the experience, graph & aggregate the data to discover insights and make predictions.

20 YEARS OF PEER-REVIEWED RESEARCH

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Paul Zak & our team of neuroscientists spent years studying neurologic responses to determine the precise state of Immersion, a measurable brain state of connection to experiences.  

The result? Objective data so you can understand what captivates people's brains (not their biases). 

  • Surveys, focus groups, and lab data aren’t reliable because you are not measuring consumers’ true experiences in the moment.

  • Immersion rises above biases while measuring participants in any place they have experiences.

  • Immersion enables you to make the best decisions by knowing for the first time what captivates the brain and how this affects behavior.

OUR PASSION IS HUMAN CONNECTION.

 

OUR SCIENCE PREDICTS FUTURE HUMAN BEHAVIOR. 

When you know the Immersion of your audience, we have proven that we can predict future views, purchases, social sharing, and more with over 80% accuracy. Don't take our word for it, see how others have used Immersion

 

STAY IN THE KNOW

We are posting new research papers, case studies, and blogs all the time. Sign up below to get the latest.