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Founders Paul J. Zak and Jorge Barraza figured out how to measure the attention and unconscious emotional responses in a person's brain, without expensive equipment or drawing blood.
The American Psychological Association christened the 2000s "The Decade of Behavior." They even invited me to give a keynote address on behavioral neuroscience at their national...
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A few years ago, the BBC asked me why the New Zealand national rugby team known as the "All Blacks" had won more...
Planners can gather biometric data via wearable devices, but attendees may become self-conscious about them and affect the results.
A sign of the widespread integration of...
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