how it works

How it Works

It took 5 years to figure out the neurochemicals in your brain, and we spent 15 years figuring out how to measure them without having to sample blood.

 

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20 years of peer-reviewed research

We did the work, so you don't have to. Immersion is based in real science and we have proven to both the scientific community and our customers that we can predict market outcomes with over 80% accuracy.

Founders Paul J. Zak and Jorge Barraza figured out how to measure the attention and unconscious emotional responses in a person's brain, without expensive equipment or drawing blood.

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Compelling Content

Your audience engages with compelling content from the living room to live brand expereinces.

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Unconscious Response

Your brain values an experience when it shows both attention and an emotional response – something we define as Immersion

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Smart Watch

We use the Smart Watch that you or your audience already owns to peripherally measure the extent the brain values the experience in real-time.

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Sent to the Cloud

We capture the data from your Apple Watch or Fitbit, and send it to the cloud for processing.

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Immersion Algorithm

Using our proprietary algorithm, we convert the data into a simple metric we call Immersion.

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Real-time Dashboard

Now a user can see the data in real-time, play back the experience, graph & aggregate the data to make predictions.

We Predict Future Outcomes

What makes Immersion unique is our ability to predict future human behavior anywhere & at scale. 

Don't take our word for it, see what others are saying.

 

Right From the Blog

Are you struggling to figure out what your customers truly love? You are not alone. Learn how others are using Immersion to upgrade the customer experience.

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Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center.  I had been invited to give a talk at TED Global, the biggest of the big leagues...

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Customized Classroom

Teachers get too much and too little credit for student outcomes.

Some students are ready to learn, others struggle to sit still for an hour.   Some teachers are naturally...

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Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city.  That is why I went back to Sydney. 

I had flown to Sydney and stayed one night at the Four Seasons...

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