how it works

How it Works

It took 5 years to figure out the neurochemicals in your brain, and we spent 15 years figuring out how to measure them without having to sample blood.

 

immersion_how_it_works_hq

 

20 years of peer-reviewed research

We did the work, so you don't have to. Immersion is based in real science and we have proven to both the scientific community and our customers that we can predict market outcomes with over 80% accuracy.

Founders Paul J. Zak and Jorge Barraza figured out how to measure the attention and unconscious emotional responses in a person's brain, without expensive equipment or drawing blood.

Screen Shot 2019-11-17 at 6.14.39 AM

Compelling Content

Your audience engages with compelling content from the living room to live brand expereinces.

Screen Shot 2019-11-17 at 6.15.46 AM

Unconscious Response

Your brain values an experience when it shows both attention and an emotional response – something we define as Immersion

Screen Shot 2019-11-17 at 6.16.17 AM

Arm Sensor

We use a sensor on your arm to peripherally measure the extent the brain values the experience in real-time.

Screen Shot 2019-11-17 at 6.16.59 AM

Sent to the Cloud

We capture the data from the sensor, and send it to the cloud for processing.

Screen Shot 2019-11-17 at 6.17.30 AM

Immersion Algorithm

Using our proprietary algorithm, we convert the data into a simple metric we call Immersion.

Screen Shot 2019-11-17 at 6.18.10 AM

Real-time Dashboard

Now a user can see the data in real-time, play back the experience, graph & aggregate the data to make predictions.

We Predict Future Outcomes

What makes Immersion unique is our ability to predict future human behavior anywhere & at scale. 

Don't take our word for it, see what others are saying.

 

Right From the Blog

Are you struggling to figure out what your customers truly love? You are not alone. Learn how others are using Immersion to upgrade the customer experience.

2 min read

How Do You Prove The ROI of Corporate Training?

Great trainers are artists.  You may have seen a few of these: everything they present comes alive and tattoos itself onto your brain.  The experience is extraordinary.

But,...

2 min read

I Believe in Software Not Slides

There was a time when answers were delivered to you on paper, or in a PowerPoint slide deck.  If you wanted to know your monthly sales, a person printed it out on big sheets of...

3 min read

Four Ways to Shorten the OODA Loop in Training

"Do you mind getting beat up a bit?" 

The question made perfect sense when Lt. Lopez said that the "enemy combatants" were wearing black T-shirts.  I had dressed in a black...

Learn more about Immersion

We are posting new content and case studies all the time, so sign up below to get the latest.