how it works

How it Works

It took 5 years to figure out the neurochemicals in your brain, and we spent 15 years figuring out how to measure them without having to sample blood.

 

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20 years of peer-reviewed research

We did the work, so you don't have to. Immersion is based in real science and we have proven to both the scientific community and our customers that we can predict market outcomes with over 80% accuracy.

Founders Paul J. Zak and Jorge Barraza figured out how to measure the attention and unconscious emotional responses in a person's brain, without expensive equipment or drawing blood.

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Compelling Content

Your audience engages with compelling content from the living room to live brand expereinces.

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Unconscious Response

Your brain values an experience when it shows both attention and an emotional response – something we define as Immersion

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Arm Sensor

We use a sensor on your arm to peripherally measure the extent the brain values the experience in real-time.

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Sent to the Cloud

We capture the data from the sensor, and send it to the cloud for processing.

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Immersion Algorithm

Using our proprietary algorithm, we convert the data into a simple metric we call Immersion.

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Real-time Dashboard

Now a user can see the data in real-time, play back the experience, graph & aggregate the data to make predictions.

We Predict Future Outcomes

What makes Immersion unique is our ability to predict future human behavior anywhere & at scale. 

Don't take our word for it, see what others are saying.

 

Right From the Blog

Are you struggling to figure out what your customers truly love? You are not alone. Learn how others are using Immersion to upgrade the customer experience.

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Getting Schooled: How Immersion Works in the Classroom

At Immersion, we are "on the ground" technologists.  By that I mean we have partners not clients.  When our partners find new applications for our technology we ask to observe...

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Why We Remember

The first time you met your life partner.  Birth of your child.  The destruction and death of 9/11/2001. They are seared into your memory. 

Dr. Eric Kandel was awarded the 2000...

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The Neuroscience of Failed Product Launches

In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought, was to make a new formula that tasted more like, ahem, Pepsi.  Coca-Cola conducted...

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