Compelling Content
Your audience engages with compelling content from the living room to live brand experiences.
Founders Paul J. Zak and Jorge Barraza figured out how to measure the attention and unconscious emotional responses in a person's brain, without expensive equipment or drawing blood.
Your audience engages with compelling content from the living room to live brand experiences.
Your brain values an experience when it shows both attention and an emotional response – something we define as Immersion
We use the Smart Watch that you or your audience already owns to peripherally measure the extent the brain values the experience in real-time.
We capture the data from your Apple Watch or Fitbit, and send it to the cloud for processing.
Using our proprietary algorithm, we convert the data into a simple metric we call Immersion.
Now a user can see the data in real-time, play back the experience, graph & aggregate the data to make predictions.
Don't take our word for it, see what others are saying.
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