Paul Zak & our team of neuroscientists spent years studying brain chemicals to determine the precise state of Immersion, a measurable brain state of connection to experiences.
The result? Objective data so you can understand what consumers love.
- Surveys, focus groups, and lab data aren’t reliable because you are not measuring consumers’ true experience when they are removed from it.
- Immersion rises above the problems of the status quo by removing bias and keeping participants in their natural environment.
- Immersion's data is objective because we do not rely on participants to articulate motivations for their actions; we non-invasively perceive what consumers' brains love and how they will act.