Measure. Events.

Measure. Events., Meetings., On Site., Live.,Love.

If you're like most people, you only know if your event was a success because of a few survey responses. How is that working for you?

What if you could measure a real Return on Experience?

 

Return on Experience powered by Immersion Neuroscience-1

 

Surveys Are A Poor Way to Measure Experiences

"The food was great!", "Easy for travel.", "What was with that guy's red shoes?"  Does that sound familiar?

What if you could know, at every moment during your event, what content will be remembered, who are the Super-Fans in the audience, or who is tuning out of the event? Now you can.  Immersion measures your Return on Experience.

Immersion is the only platform that can measure the true attention and unconscious emotional response of your audience in real-time. Anywhere. At scale.

Live Events

Capture Immersion at live events to understand what your audience is really experiencing. 

On Site

Immersion works anywhere so you can start doing true neuroscience, at scale, anywhere.

Mobile

Integrate with your conference application and send data directly from the audience to our cloud platform.

Measure Everyone

Measure Immersion for 1 to 1,000 people all at the same time as they experience an event.

Experiences not Logistics

After an event, people are more likely to comment on the logistics, food, and venue, than the content.  Immersion changes that.

Predict Outcomes

When Immersion is high, people will remember the content and take action.  Isn't that why you are hosting it in the first place?

What is the Return on Experience?

Live Brand Events are critical touch points for you.  And now you have a way to measure their success. 

Content Immersion

The first thing you will learn is how great your content is on stage.  What content can be better and what is resonating with the audience. The Immersion platform automatically sync’s a video of the event so you can see, moment by moment, what works with your audience and what needs to be improved.

You may even learn something about when in the day certain topics work, and others do not.

On Stage
 

Audience Immersion

What if you could know which people in the audience are your super-fans?  Or what percentage has tuned-out of the event all together? With Immersion, you can see exactly the break down of your brand evangelists and those who are frustrated, you could even match that data to things you know about the attendees to predict future behaviors.

Audience
 
 

Live Events Are On Our Mind

We are talking about the live brand experience on our blog, check it out.
2 min read

The Neuroscience of Failed Product Launches
Jan 20, 2020 by Marketing

In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought, was to make a new formula that tasted more like, ahem, Pepsi.  Coca-Cola conducted...
2 min read

Going Forward By Starting Backwards
Jan 13, 2020 by Paul J. Zak

The American Psychological Association christened the 2000s "The Decade of Behavior."  They even invited me to give a keynote address on behavioral neuroscience at their national...
2 min read

Psychological Safety & Measuring Readiness
Jan 9, 2020 by Paul J. Zak

Are you ready?

Ready to learn. Ready to excel.  Ready to win.

A few years ago, the BBC asked me why the New Zealand national rugby team known as the "All Blacks" had won more...

What are you really measuring?

Your audience is putting a value on the experiences you create.  Wouldn't you like to know what they really valued?  Let's set up a time when we can show you how it works.

Schedule a Demo

 

 
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