Unbiased feedback that can't be faked
Why don't people love what you're doing? Why don't they come back for more? Why aren't your experiences resonating? Why can't you figure out what will actually work with your audiences when it comes to events, content, and ads?
Because everything you've used in the past to measure or predict success—like asking people what they "like" or "intend to do"—is rooted in bias and bullsh*t. Decisions based on this data are proven to be worse than a coin flip.
Value Measurement removes the bias and bullsh*t from experience and content feedback, elevating you out of the guess-and-test loop.
By measuring what people truly value in real-time, moment-by-moment as experiences unfold, content creators and experience designers know what works and what doesn't, leading to exceptional experiences and successful outcomes every time.
VALUE: ARE YOU DELIVERING IT IN THE MOMENT?
Imagine having a crystal-clear view of the value your audience gets from your experience as it happens. The Value Score™ captures and analyzes what people value in real-time, revealing opportunities to create experiences that not only delight but also build lasting loyalty.
No more settling for average. No more wasting resources on content and experiences that fall flat. Value Measurement gives you the power to make data-driven decisions that deliver extraordinary results.
Are you ready to revolutionize your approach?
PSYCHOLOGICAL SAFETY: MEASURING AUDIENCE COMFORT
Safe spaces lead to bold breakthroughs, building community, and a sense of belonging. Psychological safety is the foundation of audience engagement, fostering environments where individuals feel emboldened to contribute authentically.
When your audience feels safe, it fosters trust, ignites innovation, encourages open dialogue, and deepens connection—resulting in unmatched satisfaction and loyalty. Our Safety Score measures how safe your audience is physiologically, in-the-moment, so you can guarantee unforgettable experiences that have a lasting impact.
VALUE MOMENTUM
When Value and Safety Scores combine, they ignite Momentum—the overall shape and direction your experience is creating for participants. This dynamic and powerful measure of brain response accurately predicts recall, consumer behaviors, and critical market success metrics.
By keeping a pulse on Momentum, you'll effortlessly forge environments where innovation thrives, growth is relentless, and success is inevitable. Drive impactful results for consumers, audiences, attendees, team members, and product users.
It's time to disrupt the ordinary and unleash the extraordinary.
FEELS LIKE MAGIC, BECAUSE IT IS GOOD SCIENCE
1. SET UP A (FREE) MEASUREMENT INVITE
1. SET UP A (FREE) MEASUREMENT INVITE
Use the SIX app to drop in a link to your video or audio content, or schedule a time window when you want to measure real-time audience impact for a live experience in the SIX App. Setup takes less than 2 minutes!
2. SHARE A LINK OR QR CODE WITH YOUR AUDIENCE
2. SHARE A LINK OR QR CODE WITH YOUR AUDIENCE
After setup, you receive a QR code and link to share with your audience, inviting them to anonymously share in real-time what their brains love. Place the QR code where your audience can easily access it on an event poster or main event screen, or include on the event ticket or via email marketing.
3. AUDIENCE SHARES WHAT THEIR BRAIN LOVES
3. AUDIENCE SHARES WHAT THEIR BRAIN LOVES
When an audience member scans the code or clicks the link, they're invited to download SIX, pair their smart watch or wearable, and opt-in to anonymously share the moment-by-moment unconscious value they're getting as your experience unfolds. It's easier and faster than a survey!
4. SEE YOUR RESULTS
4. SEE YOUR RESULTS
Once the experience or invite window is complete, instantly access a free, actionable report revealing the Value, Safety, and Momentum Scores for your audience. Uncover key performance metrics and a clear summary of results.
A detailed dashboard report with a dynamic timeline of in-the-moment impact, a demographic summary, and key actionable insights for optimization is also available for purchase.
VALUE MEASUREMENT IS SIMPLE TO DEPLOY
Interested in quantifying the real-time visitor experience at your theme park or museum? Curious whether you're taking attendees on the desired journey during your immersive experience? Want to know in-the-moment value an audience is getting during a live performance? Wondering if that new video will go viral or whether your new song is really a hit?
Value Measurement reveals the exact moment your audience connects. See how easy it is to measure any experience with our simple solution.
Check out our blogs for more detail!
UNLEASHING VALUE IN THE WORLD
Learn how our partners are breaking the mold with Value Measurement, and how it's helped them transform their live experiences and pre-recorded content into unforgettable journeys that drive results. Dive into the tales of those who dare to defy the traditional approach to feedback and insights, and discover how they have and emerged victorious.
Value Measurement predicts song streams on Spotify with 92% accuracy
Predicting viral TED Talks
Value Measurement predicts ad sales with 83% accuracy for BBDO
Predicting candy preferences
Value Measurement predicts reality TV ratings with 84% accuracy for Dorsey Pictures
Value Measurement predicts reality TV ratings with 84% accuracy for Dorsey Pictures
Read MoreLEVEL UP WITH VALUE MEASUREMENT
The true challenge when crafting compelling content, live experiences, and products isn't just about finding that initial spark of inspiration or magical idea. It's bringing that vision to life in a way that consistently delivers value and sustains excellence over time.
Unfortunately, brilliance doesn’t scale, does it? If producing great content, experiences, or products is your mission, then we have the only tool that ensures your success—transforming fleeting ideas into experiences people love and improving your bottom line.
ALLIANCE PARTNERS
Discover our Alliance Partners in entertainment, business consulting, experiential design, L&D, education, technology, and more. We help innovative industry leaders push the boundaries of success, whether they're measuring real-time impact, predicting future outcomes, quantifying learning, or assessing team cohesion.
Explore how these strategic alliances drive success and create transformative content, products, and experiences.
Revolutionize the way creators connect.
AGENCY PARTNERS
We collaborate with the most innovative research, strategic, creative, and design agencies on the planet. Whether it's ad, concept, product, or usability testing, brand research, or customer loyalty and satisfaction measurement, Value Measurement eliminates bias and delivers reliable insights that predict success with over 85% accuracy.
The best part? Value Measurement works seamlessly in quantitative and qualitative settings, and lets you measure individuals in real-world scenarios rather than controlled lab environments. This ensures your data is as authentic and meaningful as possible.
Alter Agents
Alter Agents offers agile neuroscience as part of a multimodal research approach. Powered by Immersion, this methodology measures physiological cues that indicate a respondent’s neurological response to content, experiences, and products. This methodology is paired with other quantitative and qualitative work to build solid, compelling insights for clients. VISITNow What
Now What uses Immersion to understand the unspoken, and illuminate moments that matter to consumers that they may not be able to contextualize themselves.VISITNational Research Group
At NRG, we’re using Immersion to innovate how we understand audience connections with entertainment and marketing, from ads and TikToks to TV series and films. NRG has long collected stated measurements, but we believe biometrics can disrupt this space by revealing subconscious reactions and their correlation with stated enjoyment.VISITMaterial+
Immersion has enhanced our innovation research by allowing us to leverage reliable real-time biometric data to pair with our traditional research methods, yielding deeper moment-in-time insights.VISITTCA
Immersion enables us to boost creative performance by evaluating and refining assets both prior to and throughout campaigns, allowing us to optimize ROI as we uncover impactful opportunities for our clients.VISITC+R Research
C+R uses Immersion for product testing, in shopping experiences, and for ad testing to bring deeper insights by uncovering those unspoken emotions in consumers’ hearts and minds that they may not be able to articulate in the moment.VISITMoore Fundraising Lab
Using Value Measurement to predict expected the behavioral impact and success of nonprofit and fundraising contentVISITYou?
Are you interested in adding Value Measurement to your agency toolbox and delivering even deeper insights? Drop us a line!CONTACT USACADEMIC PARTNERS
Join forces with us to push the boundaries of academic research. By leveraging Value Measurement, our academic partners conduct cutting-edge studies on storytelling, live experiences, optimal training formats, and more.
Our academic partners have published their results in peer-reviewed journals, showcasing the profound impact of Value Measurement. Collaborate with us to explore new dimensions in your research and elevate academic discourse with groundbreaking insights.
Baylor University
The department of Human Sciences & Design is using Value Measurement to conduct research on live experiential design and impactSan Diego State University (SDSU)
VITaL Research Center is using Value Measurement to research immersive learning and empathy for 2D vs VR contentCenter for Neuroeconomics Studies
Our foundational academic lab - the Center for Neuroeconomics Studies, run by Immersion co-founder Paul Zak, - continues to use Value Measurement to research music, movies, purchase decisions, and more.SCHEDULE A CHAT TO LEARN MORE
Ready to say goodbye to bias and bullsh*t and hello to a future of success with Value Measurement? Get in touch with us today, or click 'Try Now' at the top of the page!