4 min read
Ambient Intelligence Needs Better Signals; Immersion Already Has Them
OpenAICEO Sam Altman and designer extraordinaire Jony Ive just announced they will be collaborating on a device to...
Beer, tacos,
& bad ads
WHERE: Sanitas Brewing Company
WHEN: Thursday November 18th from 4:00pm to 6:30pm.
WHAT: Join us IN-PERSON to celebrate the brand marketing community in Boulder, learn how to socialize again, drink some beers, meet interesting people, and participate in a little experiment with Immersion.
We'll discuss, judge, ridicule, and enjoy some of our favorite "bad ads" (and some great ones) while also measuring our brains' responses live using Immersion.
It is going to be a good time, with good people along with free beer and tacos.
Register below and we'll see you there!
We are requesting that each attendee register for our happy hour. This will simply allow us to tailor the ads we choose to relevant industries and know who will be coming to join us.
Your information will not be shared with anyone.
We're looking forward to seeing you at Sanitas.
In the meantime, here's some blogs and ad breakdowns since over at Immersion we are essentially always talking about good and bad ads.
4 min read
Why AI Ads Fall Flat — And How to Fix Them for Just $12
Aug 8, 2025by Paul J. Zak
AdWeek just reportedsomething that every marketer should pay attention to: people’s trust in story content drops by...
8 min read
How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience
Aug 1, 2025by Laura Beavin-Yates, PhD
In live sports, emotion is everything. The goosebumps when the anthem ends. The roar after a three-pointer. The buzz in...