Read their minds.
Your audiences' true thoughts and opinions are now at your fingertips.
Instead of testing your content in the real world to see what works (with real world budget $ going to waste), you can tap into neurological insights from your target audience before you launch.
In the time it takes to read this webpage.
Segmentation
Reach your audience
Neurological responses help you to segment your customers and then ensures you show each segment the creative that will inspire them to act.
Learn more about Segmentation ->
Consumer Insights
Neuro Testing in Real Time
Tune your content for maximum impact for your target audience. Quickly identify the best and worst aspects of each cut, see where attention wanders, and get insights to make each piece of creative your best piece of creative.
Learn more about Content Optimization ->
Analytics
Measure Performance
Drive strategic creative decision making across the business with asset and portfolio analytics. In other words, Immersion makes all of your subjective decisions objective. No more herding cats to get consensus, simply look at the neurological insights for data-driven decisions.
Learn more about Analytics ->
Immersion is a real-time, neuroscience decision making tool.
That uses the smartwatches people already own.
Whatever decision you need to make about your content - which edit to put into market, who to target with each cut, how to edit each version, and more - Immersion gives you the power to make better, faster, more data-driven decisions. Our platform combines 20+ years of neuroscience research with the impressive technology that we use everyday (smartwatches) to deliver trusted, brain-based insights in minutes.