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Meet the Team

Let us help you make your life much easier.


We do everything with our core values of trust, attention, and passion.

We believe these characteristics should influence everything we do at Immersion and in life. We love the work we do, and know that you will feel our passion every day.




Paul J. Zak, PhD

Chief Immersion Officer/Founder

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Scott Brown

Scott Brown

Chief Executive Officer

Scott has spent the past 25 years building startups as a founder and investor from idea to multiple exits. Creating passionate teams to change the world of messaging, compliance, and corporate venture/startup engagement. Scott brings deep experience in Enterprise SaaS.

Jorge Barraza

Jorge Barraza, PhD

Chief Technical Officer/Founder

Jorge specializes in applying psychology and neuroscience to understanding and predicting consumer behavior, and has published numerous articles on emotional engagement, prosocial motivation, and the use of stories to influence costly decisions.


Elizabeth Terris, PhD

Senior Director, Research & Insights

Laura Beavin-Yates, PhD

Director of Customer Success

This could be you!

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