PERFORMANCE ANALYTICS FOR LIVE EXPERIENCES

Your guests can't tell you what worked. Their brains can.

ImmersionLive turns common fitness wearables into second-by-second Value and Safety scores for every guest at your event — so you stop guessing what landed and start seeing it.

Book a Demo

See How it Works ↓

Most live events fail. You're not alone.

80% miss their revenue goals. 85% are cancelled or shut down within a year. And experiences that disappoint don't just lose the room — they cost you customer loyalty long after the doors close. The problem isn't your creative. It's that the tools you use to evaluate it are biased or bullsh*t.

80%

Fail to meet revenue goals

80%

Fail to meet revenue goals

85%

Cancelled or closed in first year

85%

Cancelled or closed in first year

60%

Drop in customer loyalty after a bad experience

60%

Drop in customer loyalty after a bad experience

The tools you've been using were built for ad tests in labs. Not real audiences in real rooms.

The Peak/End Problem

Surveys, NPS, and CSAT ask people to rate the whole experience after the fact. But human memory only encodes two moments — the peak and the end. Everything else gets compressed, distorted, or invented. You're optimizing against a ghost.

The Peak/End Problem

The Bogus Science Problem

EEG headsets, facial coding, voice analysis — the science underneath most "neuromarketing" tools is outdated, contested, and a poor predictor of actual behavior. They were built for clinical labs and 30-second ad tests, not 90-minute keynotes or 4-hour brand activations. Real rooms break them.

The Bogus Science Problem

Neuroscience techniques that claim to measure emotion—like those analyzing electrical activity in the brain or facial expressions—are grounded in outdated science, often confined to lab settings, and fail miserably at predicting real-world behavior.

A NEW APPROACH

Experiences that don't suck are grounded in what people value.

ImmersionLive continuously measures what your audience unconsciously values, in the moment, as your event unfolds. No survey. No screen time. No facial cameras.

Twenty years of peer-reviewed research let us infer the brain's release of dopamine and oxytocin from a common fitness wristband — and translate that signal into two scores: Value (how much the brain rewards the moment) and Safety (how comfortable and regulated your guest feels). Both are computed second-by-second across every guest in the room.

Stop measuring what people say. Start measuring what their brains actually value.

From kit to insight in five steps.

No engineers, no integrations, no hardware install. If you can hand someone a wristband, you can run an event.

Step 1

1. Hand sensor to guest

Pull a sensor from the kit, turn it on, and hold it near the iPad to register it. Optionally set a few demographics for richer breakdowns later. Then hand it to the guest to wear on their arm.

Six ways your next event gets smarter.

Value Score

A second-by-second score of how much your audience's brains value each moment of the experience.

Value Score

A second-by-second score of how much your audience's brains value each moment of the experience.

Psychological Safety

A minute-by-minute view of how comfortable and regulated your guests feel — the prerequisite for trust, learning, and conversion.

Psychological Safety

A minute-by-minute view of how comfortable and regulated your guests feel — the prerequisite for trust, learning, and conversion.

AI-Powered Insight

Our model surfaces the three highest-leverage changes you should make next time, in plain English.

AI-Powered Insight

Our model surfaces the three highest-leverage changes you should make next time, in plain English.

Detail Over Time

Drill into any peak or dip down to the second to understand the why — and tie it to your run-of-show.

Detail Over Time

Drill into any peak or dip down to the second to understand the why — and tie it to your run-of-show.

Demographic Breakdown

See who loved it and who tuned out, so you can target, segment, and re-cast.

Demographic Breakdown

See who loved it and who tuned out, so you can target, segment, and re-cast.

Compounding Intelligence

Every event sharpens the next. Compare across runs, venues, audiences, and seasons.

Compounding Intelligence

Every event sharpens the next. Compare across runs, venues, audiences, and seasons.

THE SCIENCE BEHIND IT

Our team discovered the connection between oxytocin, your heart, and your decisions.

Paul Zak, PhD

Co-founder. Created the field of neuroeconomics. #1 cited scientist in consumer neuroscience. Four-time bestselling author.

Paul Zak, PhD

Co-founder. Created the field of neuroeconomics. #1 cited scientist in consumer neuroscience. Four-time bestselling author.

25K citations

Our core science is in the top 0.3% of all research and powers thousands of other studies.

25K citations

Our core science is in the top 0.3% of all research and powers thousands of other studies.

25 years

Two decades developing the algorithms that infer brain states from a wearable.

25 years

Two decades developing the algorithms that infer brain states from a wearable.

3rd-party validated

DARPA funding required our science to be reproduced in an independent lab. It was.

3rd-party validated

DARPA funding required our science to be reproduced in an independent lab. It was.

Privacy and regulatory protection, built in.

No neural data, ever.

ImmersionLive doesn't save, store, capture, or transmit health or neural data.

Prediction, not recognition.

We're a prediction engine — not an emotion-recognition system. Different category, different rules.

Anonymous by default.

Opt-in, computed on-device, never shared.

New US and EU regulations targeting neural data and emotion-recognition systems are about to severely restrict EEG, voice analysis, and facial coding tools. ImmersionLive was designed from day one to fall outside that scope.

See it on your event.

Book a 30-minute demo. We'll walk you through a real event analysis end-to-end — no slides, no sales pressure, just the product on actual data. If it's not a fit, we'll tell you.

Or skip the form and book directly

30-min slots, weekdays. Reschedule anytime.

Book a demo now