Our latest thoughts on value, wellbeing, & experiences

We are always doing more research on the way Value Measurement impacts the world. Learn about it here.

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Experience
Wellbeing
Value Measurement
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Experience
Wellbeing
Value Measurement
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Experience
Wellbeing
Value Measurement
ImmersionLive Kit

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Apr 26, 2026

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Experience

Why Brand Experiences Fail: Introducing ImmersionLive

Paul Zak, PhD

Founder

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Jan 30, 2026

•

Wellbeing

War, Trauma, and Emotional Fitness: Why Adversity Can Strengthen Resilience

Paul Zak, PhD

Founder

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Jan 7, 2026

•

Wellbeing

Why is Denmark So Happy?

Paul Zak, PhD

Founder

Read more

Dec 4, 2025

•

Value Measurement

Ambient Intelligence Needs Better Signals

Paul Zak, PhD

Founder

Read more

Aug 8, 2025

•

Experience

Why AI Ads Fall Flat - And How To Fix Them For Just $12

Paul Zak, PhD

Founder

Read more

Aug 1, 2025

•

Experience

How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience

Laura Beavin-Yates, PhD

CMO

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May 12, 2025

•

Experience

How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches

Laura Beavin-Yates, PhD

CMO

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Apr 25, 2025

•

Experience

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

Paul Zak, PhD

Founder

Read more

Apr 9, 2025

•

Experience

Nostalgia Isn’t Enough: Why Snow White and Other Movie Reboots Miss the Emotional Mark

Laura Beavin-Yates, PhD

CMO

Read more

Apr 1, 2025

•

Value Measurement

How Value Measurement Improves Sales and Builds Customer Loyalty

Paul Zak, PhD

Founder

Read more

Mar 11, 2025

•

Value Measurement

Become an Immersion Neuroscience Certified Coach

Paul Zak, PhD

Founder

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Mar 3, 2025

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Experience

How to Create an Exceptional Resort Experience That Guests Value and Remember

Laura Beavin-Yates

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Feb 20, 2025

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Experience

Designing Exhibits That Wow: Using Neuroscience to Enhance the Visitor Experience

Paul Zak, PhD

Founder

Read more

Feb 10, 2025

•

Experience

Super Bowl & the Science of Stadium Roars

Paul Zak, PhD

Founder

Read more

Jan 29, 2025

•

Experience

The Hidden Power of Fantasy Sports: How It Creates Customer Value

Immersion Neuroscience

Research & Insights Team

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Jan 24, 2025

•

Value Measurement

How Real-Time Value Measurement Empowers Learning & Development Teams

Paul Zak, PhD

Founder

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Jan 13, 2025

•

Value Measurement

How to Create Peak Moments for Theme Park Visitors

Immersion Neuroscience

Research & Insights Team

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Jan 9, 2025

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Value Measurement

How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)

Immersion Neuroscience

Research & Insights Team

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Jan 2, 2025

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Wellbeing

Is Coffee Badging Bad?

Paul Zak, PhD

Founder

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Dec 14, 2024

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Wellbeing

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Paul Zak, PhD

Founder

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Nov 13, 2024

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Wellbeing

Allostasis and Increasing Happiness

Paul Zak, PhD

Founder

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Nov 5, 2024

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Experience

Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback

Laura Beavin-Yates, PhD

CMO

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Oct 15, 2024

•

Value Measurement

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Paul Zak, PhD

Founder

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Oct 7, 2024

•

Wellbeing

How SIX Promotes Teamwork

Paul Zak, PhD

Founder

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Oct 7, 2024

•

Wellbeing

Are AI Companions a Good Substitute for Human Contact?

Paul Zak, PhD

Founder

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Sep 9, 2024

•

Value Measurement

Theater and Community

Laura Beavin-Yates, PhD

CMO

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Aug 29, 2024

•

Value Measurement

How to Measure Value for Retail Experiences

Immersion Neuroscience

Research & Insights Team

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Aug 28, 2024

•

Experience

How to Measure Value for Immersive Experiences

Laura Beavin-Yates, PhD

CMO

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Aug 28, 2024

•

Value Measurement

Value Measurement: Why It's Essential

Paul Zak, PhD

Founder

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Aug 27, 2024

•

Wellbeing

Why SIX is Scientifically Significant

Paul Zak, PhD

Founder

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Aug 9, 2024

•

Value Measurement

How to Measure Value for Learning and Development

Immersion Neuroscience

Research & Insights Team

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Aug 8, 2024

•

Value Measurement

How to Measure Value for Video Content

Laura Beavin-Yates, PhD

CMO

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Aug 8, 2024

•

Value Measurement

How to Measure Value During Sporting Events

Paul Zak, PhD

Founder

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Aug 7, 2024

•

Value Measurement

How to Measure Value During Live Entertainment

Laura Beavin-Yates, PhD

CMO

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Jun 12, 2024

•

Value Measurement

Embracing Neural Diversity & Predicting Behavior

Immersion Neuroscience

Research & Insights Team

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May 28, 2024

•

Value Measurement

AI Could Mean Better Mental Well-Being for All

Laura Beavin-Yates, PhD

CMO

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May 13, 2024

•

Wellbeing

Emotional Fitness: Where to Start

Paul Zak, PhD

Founder

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Apr 24, 2024

•

Value Measurement

Is Brand Love a Thing? Unlocking the Science

Immersion Neuroscience

Research & Insights Team

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Apr 8, 2024

•

Wellbeing

Does Social Connection Increase Happiness?

Laura Beavin-Yates, PhD

CMO

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Apr 2, 2024

•

Value Measurement

Double Cupcakes - Measuring the Impact of Live Experiences

Paul Zak, PhD

Founder

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Mar 21, 2024

•

Wellbeing

Confelicity and Behavior Change

Laura Beavin-Yates, PhD

CMO

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Mar 8, 2024

•

Value Measurement

Celebrating Connections & Growth on International Women's Day

Paul Zak, PhD

Founder

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Mar 7, 2024

•

Wellbeing

Increasing happiness and well-being in older adults (and beyond)

Laura Beavin-Yates, PhD

CMO

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Feb 26, 2024

•

Wellbeing

Why Happiness?

Immersion Neuroscience

Research & Insights Team

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Feb 19, 2024

•

Wellbeing

Extending Healthspan

Paul Zak, PhD

Founder

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Feb 6, 2024

•

Wellbeing

Mental Health at Work

Laura Beavin-Yates, PhD

CMO

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Jan 24, 2024

•

Value Measurement

The Neuroscience of Transformation

Immersion Neuroscience

Research & Insights Team

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Jan 10, 2024

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Value Measurement

Neuroscience Proves the Return on Coaching

Immersion Neuroscience

Research & Insights Team

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Jan 3, 2024

•

Wellbeing

Emotional Hormesis - Why Stress Is Often Beneficial

Paul Zak, PhD

Founder

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Dec 20, 2023

•

Wellbeing

The Neuroscience of Giving & Generosity

Immersion Neuroscience

Research & Insights Team

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Dec 13, 2023

•

Wellbeing

Emotional Fitness and Dementia

Immersion Neuroscience

Research & Insights Team

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Jul 26, 2023

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Value Measurement

Unlocking the Power of Oxytocin

Immersion Neuroscience

Research & Insights Team

Read more

Jun 26, 2023

•

Wellbeing

Older Americans Choose to Age in the Comfort of their Homes with Digital Tech to Help

Immersion Neuroscience

Research & Insights Team

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Jun 19, 2023

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Value Measurement

Machine learning identifies hit songs - 97% accuracy

Immersion Neuroscience

Research & Insights Team

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May 9, 2023

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Value Measurement

What Neuroscience Reveals About Employee Experience

Immersion Neuroscience

Research & Insights Team

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May 8, 2023

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Experience

FREE CHAPTER DOWNLOAD: Brains know what makes great ads.

Paul Zak, PhD

Founder

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May 4, 2023

•

Wellbeing

Fight the Loneliness Epidemic With Neuroscience

Laura Beavin-Yates, PhD

CMO

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Apr 14, 2023

•

Wellbeing

Neuroscience News

Laura Beavin-Yates, PhD

CMO

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Mar 22, 2023

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Wellbeing

Neuroscience Presents Mental Health Opportunity

Laura Beavin-Yates, PhD

CMO

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Mar 22, 2023

•

Value Measurement

Immersion Stands Alone in Neuro-marketing

Paul Zak, PhD

Founder

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Mar 2, 2023

•

Value Measurement

An Important Update to "The Neuroscience of Trust"

Paul Zak, PhD

Founder

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Mar 1, 2023

•

Value Measurement

Set for Sentencing:  Immersion Helps Lawyers Humanize Convicted People During Sentencing

Immersion Neuroscience

Research & Insights Team

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Feb 15, 2023

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Value Measurement

Dr. Paul Zak Speaks on the Science of Gratitude

Laura Beavin-Yates, PhD

CMO

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Jan 26, 2023

•

Value Measurement

Forbes Article Cites Immersion to Disprove Common Myth

Immersion Neuroscience

Research & Insights Team

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Nov 22, 2022

•

Value Measurement

The Neuroscience of Good Storytelling

Laura Beavin-Yates, PhD

CMO

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Oct 27, 2022

•

Value Measurement

Immersion is the #1 Major Neuromarketing Platform

Laura Beavin-Yates, PhD

CMO

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Oct 14, 2022

•

Value Measurement

Can the Navy Convince Gen Z to Enroll?

Laura Beavin-Yates, PhD

CMO

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Oct 10, 2022

•

Value Measurement

Immersion embraces World Mental Health Day

Immersion Neuroscience

Research & Insights Team

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Aug 29, 2022

•

Value Measurement

Want your Customers to Notice Your Brand? Listen to What They are Saying First.

Immersion Neuroscience

Research & Insights Team

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Aug 24, 2022

•

Value Measurement

Facial Coding Faces Major Controversy

Laura Beavin-Yates, PhD

CMO

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Aug 24, 2022

•

Value Measurement

Examining Pandemic Purchase Regret

Immersion Neuroscience

Research & Insights Team

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Aug 19, 2022

•

Value Measurement

Can your Customer Really Tell You What They Like?

Paul Zak, PhD

Founder

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Aug 18, 2022

•

Value Measurement

Understand How Your Content Will Perform BEFORE You Post.

Immersion Neuroscience

Research & Insights Team

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Aug 10, 2022

•

Value Measurement

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

Laura Beavin-Yates, PhD

CMO

Read more

Aug 10, 2022

•

Value Measurement

Increase Productivity & Retention With Better Connectedness at Work

Immersion Neuroscience

Research & Insights Team

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Jul 14, 2022

•

Value Measurement

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Immersion Neuroscience

Research & Insights Team

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Jul 14, 2022

•

Value Measurement

Access to Inspiration: Dr. Paul Zak

Immersion Neuroscience

Research & Insights Team

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Jun 29, 2022

•

Value Measurement

Do You Suffer from Brand Narcissism?

Paul Zak, PhD

Founder

Read more

Jun 29, 2022

•

Value Measurement

Need to Trim a Live Event? Duplicate - Don't Lose Data!

Laura Beavin-Yates, PhD

CMO

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Jun 14, 2022

•

Value Measurement

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

Immersion Neuroscience

Research & Insights Team

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Jun 8, 2022

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Value Measurement

Influencing Shopper Decisions

Immersion Neuroscience

Research & Insights Team

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Jun 8, 2022

•

Value Measurement

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

Paul Zak, PhD

Founder

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May 11, 2022

•

Value Measurement

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

Paul Zak, PhD

Founder

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Apr 22, 2022

•

Value Measurement

Better Customer Experiences Create Happier Lives

Laura Beavin-Yates, PhD

CMO

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Apr 12, 2022

•

Value Measurement

April Brings Product Updates for Immersion

Laura Beavin-Yates, PhD

CMO

Read more

Apr 1, 2022

•

Value Measurement

Tension Makes a Story. And Stories Make a Sale.

Paul Zak, PhD

Founder

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Mar 25, 2022

•

Value Measurement

Pause Really is Power: Powerade's Slam Dunk Storytelling

Immersion Neuroscience

Research & Insights Team

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Mar 11, 2022

•

Value Measurement

Cow Farts aren't Funny Enough to Sell Burgers

Immersion Neuroscience

Research & Insights Team

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Feb 25, 2022

•

Value Measurement

"Because You Wouldn't Eat Your Best Friend"

Laura Beavin-Yates, PhD

CMO

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Feb 11, 2022

•

Value Measurement

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

Laura Beavin-Yates, PhD

CMO

Read more

Feb 4, 2022

•

Value Measurement

The Neuroscience of Cheating

Paul Zak, PhD

Founder

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Jan 26, 2022

•

Value Measurement

Even Jon Hamm Needs a Good Story

Paul Zak, PhD

Founder

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Jan 26, 2022

•

Value Measurement

Storytelling: Use Your Ads to Wake Up Their Brains

Immersion Neuroscience

Research & Insights Team

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Jan 26, 2022

•

Value Measurement

Immersion Drives Sales

Paul Zak, PhD

Founder

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Jan 20, 2022

•

Value Measurement

A Great Strategy Deserves Great Content

Immersion Neuroscience

Research & Insights Team

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Jan 17, 2022

•

Value Measurement

10 ways to improve your ads

Paul Zak, PhD

Founder

Read more

Jan 14, 2022

•

Value Measurement

LA Fitness: Welcome to your comeback

Laura Beavin-Yates, PhD

CMO

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Jan 13, 2022

•

Value Measurement

UNBIASED FEEDBACK: The french fry edition

Immersion Neuroscience

Research & Insights Team

Read more

Jan 6, 2022

•

Value Measurement

No to "Happy No Year"

Laura Beavin-Yates, PhD

CMO

Read more

Dec 13, 2021

•

Value Measurement

Peloton - AND Chris Noth - Fire Back

Immersion Neuroscience

Research & Insights Team

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Dec 10, 2021

•

Value Measurement

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Laura Beavin-Yates, PhD

CMO

Read more

Nov 30, 2021

•

Value Measurement

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Laura Beavin-Yates, PhD

CMO

Read more

Nov 23, 2021

•

Value Measurement

You're Measuring the Wrong Thing.

Laura Beavin-Yates, PhD

CMO

Read more

Nov 19, 2021

•

Value Measurement

Beer, tacos & bad ads: immersion for marketers

Immersion Neuroscience

Research & Insights Team

Read more

Nov 4, 2021

•

Value Measurement

Does Brady's Hertz Commercial stand up to internet hype?

Immersion Neuroscience

Research & Insights Team

Read more

Nov 1, 2021

•

Value Measurement

10 Ways to Increase the Impact of Your Holiday Ad

Immersion Neuroscience

Research & Insights Team

Read more

Oct 21, 2021

•

Value Measurement

Is NBA Lane the best sports ad ever?

Paul Zak, PhD

Founder

Read more

Oct 12, 2021

•

Value Measurement

TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

Laura Beavin-Yates, PhD

CMO

Read more

Oct 7, 2021

•

Value Measurement

What makes a top-10 holiday ad?

Laura Beavin-Yates, PhD

CMO

Read more

Oct 6, 2021

•

Value Measurement

PRODUCT UPDATE: Export to PowerPoint

Immersion Neuroscience

Research & Insights Team

Read more

Oct 6, 2021

•

Value Measurement

Ultimate Pitch, Ultimate Demo

Paul Zak, PhD

Founder

Read more

Sep 27, 2021

•

Value Measurement

Brand Hit + Miss: Tiffany & Co. + Heineken

Paul Zak, PhD

Founder

Read more

Sep 17, 2021

•

Value Measurement

Writer from Kia - Ad Breakdown

Immersion Neuroscience

Research & Insights Team

Read more

Sep 13, 2021

•

Value Measurement

The secret to identifying new market segments

Paul Zak, PhD

Founder

Read more

Sep 10, 2021

•

Value Measurement

Do I want Market Research, Consumer Insights, or Content Prediction?

Laura Beavin-Yates, PhD

CMO

Read more

Sep 3, 2021

•

Value Measurement

Too many decisions in your day? Take care of your brain!

Paul Zak, PhD

Founder

Read more

Aug 23, 2021

•

Value Measurement

PRODUCT UPDATE: Sharing Measurements

Paul Zak, PhD

Founder

Read more

Aug 12, 2021

•

Value Measurement

Does drinking after work work?

Paul Zak, PhD

Founder

Read more

Aug 4, 2021

•

Value Measurement

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

Paul Zak, PhD

Founder

Read more

Jul 30, 2021

•

Value Measurement

Build better! Get smarter data to understand your users

Paul Zak, PhD

Founder

Read more

Jul 22, 2021

•

Value Measurement

PRODUCT UPDATE: Reels

Laura Beavin-Yates, PhD

CMO

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Jul 21, 2021

•

Value Measurement

The Great Resignation is Here! What does Psychological Safety have to do with it?

Paul Zak, PhD

Founder

Read more

Feb 27, 2021

•

Value Measurement

Machine Learning with Immersion

Laura Beavin-Yates, PhD

CMO

Read more

Feb 17, 2021

•

Value Measurement

Building Trust Remotely

Immersion Neuroscience

Research & Insights Team

Read more

Feb 13, 2021

•

Value Measurement

Using Immersion to Optimize UX

Paul Zak, PhD

Founder

Read more

Feb 6, 2021

•

Value Measurement

Sustain High Performance With Psychological Safety

Paul Zak, PhD

Founder

Read more

Jan 18, 2021

•

Value Measurement

Optimizing Organizational Performance

Laura Beavin-Yates, PhD

CMO

Read more

Dec 17, 2020

•

Value Measurement

Can you Dial for Answers?

Paul Zak, PhD

Founder

Read more

Dec 9, 2020

•

Value Measurement

Flowing into Immersion

Immersion Neuroscience

Research & Insights Team

Read more

Dec 4, 2020

•

Value Measurement

Battle Tested

Immersion Neuroscience

Research & Insights Team

Read more

Nov 26, 2020

•

Value Measurement

Thank You to Immersion Super Fans

Immersion Neuroscience

Research & Insights Team

Read more

Nov 13, 2020

•

Value Measurement

Crowd-Sourcing Content Creation Using Immersion

Paul Zak, PhD

Founder

Read more

Nov 3, 2020

•

Value Measurement

Neuroscience-as-a-Service: Democratizing Neuroscience

Immersion Neuroscience

Research & Insights Team

Read more

Oct 30, 2020

•

Value Measurement

Why Your Gut is Wrong (But is Sometimes Right)

Immersion Neuroscience

Research & Insights Team

Read more

Oct 23, 2020

•

Value Measurement

The Neuroscience of Disneyland

Immersion Neuroscience

Research & Insights Team

Read more

Sep 17, 2020

•

Value Measurement

5 Ways to Create Immersive Training@ Training Magazine

Laura Beavin-Yates, PhD

CMO

Read more

Sep 7, 2020

•

Value Measurement

On Being One's Own Rabbit

Paul Zak, PhD

Founder

Read more

Sep 1, 2020

•

Value Measurement

How to Optimize Training with Immersion @TD Magazine

Paul Zak, PhD

Founder

Read more

Aug 28, 2020

•

Value Measurement

Face Freaks

Laura Beavin-Yates, PhD

CMO

Read more

Aug 28, 2020

•

Value Measurement

Sweating the Data?

Paul Zak, PhD

Founder

Read more

Aug 24, 2020

•

Value Measurement

Why not EEG?

Immersion Neuroscience

Research & Insights Team

Read more

Aug 22, 2020

•

Value Measurement

Neuromyths Debunked

Paul Zak, PhD

Founder

Read more

Aug 13, 2020

•

Value Measurement

Immersion & Pandora Collaborate to Predict Hits

Paul Zak, PhD

Founder

Read more

Jul 26, 2020

•

Value Measurement

The Science of Superfans

Paul Zak, PhD

Founder

Read more

Jul 15, 2020

•

Value Measurement

Why we give to charity

Paul Zak, PhD

Founder

Read more

Jul 6, 2020

•

Value Measurement

Immersion on the Move

Immersion Neuroscience

Research & Insights Team

Read more

May 15, 2020

•

Value Measurement

Why do some TED Talks go viral?

Laura Beavin-Yates, PhD

CMO

Read more

May 15, 2020

•

Value Measurement

Creating Extraordinary Customer Experiences

Immersion Neuroscience

Research & Insights Team

Read more

May 15, 2020

•

Value Measurement

Customized Classroom

Immersion Neuroscience

Research & Insights Team

Read more

May 14, 2020

•

Value Measurement

Best Practices When Running Remote Meetings

Paul Zak, PhD

Founder

Read more

Apr 15, 2020

•

Value Measurement

What Your Brain Wants To Watch

Immersion Neuroscience

Research & Insights Team

Read more

Apr 7, 2020

•

Value Measurement

Size Matters. How Facebook & Immersion Figured Out What People Love

Laura Beavin-Yates, PhD

CMO

Read more

Apr 2, 2020

•

Value Measurement

Your Virtual Events are the New TV

Immersion Neuroscience

Research & Insights Team

Read more

Mar 11, 2020

•

Value Measurement

The Power of Distributed Neuroscience

Laura Beavin-Yates, PhD

CMO

Read more

Mar 11, 2020

•

Value Measurement

Fewer Brains Mean Bigger Data

Paul Zak, PhD

Founder

Read more

Feb 13, 2020

•

Value Measurement

Getting Schooled: How Immersion Works in the Classroom

Laura Beavin-Yates, PhD

CMO

Read more

Feb 13, 2020

•

Value Measurement

Why We Remember

Immersion Neuroscience

Research & Insights Team

Read more

Jan 9, 2020

•

Value Measurement

Psychological Safety & Measuring Readiness

Paul Zak, PhD

Founder

Read more

Jan 9, 2020

•

Value Measurement

The Neuroscience of Failed Product Launches

Immersion Neuroscience

Research & Insights Team

Read more

Jan 9, 2020

•

Value Measurement

Going Forward By Starting Backwards

Laura Beavin-Yates, PhD

CMO

Read more

Jan 7, 2020

•

Value Measurement

Tech Trends Embrace the Future With These Latest Meeting Planner Trends

Laura Beavin-Yates, PhD

CMO

Read more

Dec 12, 2019

•

Value Measurement

If Content Is King, Why Do Most Shows Play The Fool?

Laura Beavin-Yates, PhD

CMO

Read more

Dec 6, 2019

•

Value Measurement

How Do You Prove The ROI of Corporate Training?

Immersion Neuroscience

Research & Insights Team

Read more

Dec 4, 2019

•

Value Measurement

I Believe in Software Not Slides

Immersion Neuroscience

Research & Insights Team

Read more

Dec 3, 2019

•

Value Measurement

Four Ways to Shorten the OODA Loop in Training

Paul Zak, PhD

Founder

Read more

Dec 2, 2019

•

Value Measurement

The Risks of Using AI to Interpret Human Emotions

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Visitamos las nuevas oficinas de Accenture

Paul Zak, PhD

Founder

Read more

Nov 11, 2019

•

Value Measurement

How Our Brains Decide When to Trust

Paul Zak, PhD

Founder

Read more

Nov 11, 2019

•

Value Measurement

Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Bishop-McCann Return on Experience powered by Immersion

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Meetings Today Podcast with Bishop-McCann powered by Immersion

Paul Zak, PhD

Founder

Read more

Nov 11, 2019

•

Value Measurement

Measuring Live Meeting Engagement

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Podcast: Predicting Market Outcomes

Paul Zak, PhD

Founder

ImmersionLive Kit

Read more

Apr 26, 2026

•

Experience

Why Brand Experiences Fail: Introducing ImmersionLive

Paul Zak, PhD

Founder

Read more

Jan 30, 2026

•

Wellbeing

War, Trauma, and Emotional Fitness: Why Adversity Can Strengthen Resilience

Paul Zak, PhD

Founder

Read more

Jan 7, 2026

•

Wellbeing

Why is Denmark So Happy?

Paul Zak, PhD

Founder

Read more

Dec 4, 2025

•

Value Measurement

Ambient Intelligence Needs Better Signals

Paul Zak, PhD

Founder

Read more

Aug 8, 2025

•

Experience

Why AI Ads Fall Flat - And How To Fix Them For Just $12

Paul Zak, PhD

Founder

Read more

Aug 1, 2025

•

Experience

How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience

Laura Beavin-Yates, PhD

CMO

Read more

May 12, 2025

•

Experience

How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches

Laura Beavin-Yates, PhD

CMO

Read more

Apr 25, 2025

•

Experience

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

Paul Zak, PhD

Founder

Read more

Apr 9, 2025

•

Experience

Nostalgia Isn’t Enough: Why Snow White and Other Movie Reboots Miss the Emotional Mark

Laura Beavin-Yates, PhD

CMO

Read more

Apr 1, 2025

•

Value Measurement

How Value Measurement Improves Sales and Builds Customer Loyalty

Paul Zak, PhD

Founder

Read more

Mar 11, 2025

•

Value Measurement

Become an Immersion Neuroscience Certified Coach

Paul Zak, PhD

Founder

Read more

Mar 3, 2025

•

Experience

How to Create an Exceptional Resort Experience That Guests Value and Remember

Laura Beavin-Yates

Read more

Feb 20, 2025

•

Experience

Designing Exhibits That Wow: Using Neuroscience to Enhance the Visitor Experience

Paul Zak, PhD

Founder

Read more

Feb 10, 2025

•

Experience

Super Bowl & the Science of Stadium Roars

Paul Zak, PhD

Founder

Read more

Jan 29, 2025

•

Experience

The Hidden Power of Fantasy Sports: How It Creates Customer Value

Immersion Neuroscience

Research & Insights Team

Read more

Jan 24, 2025

•

Value Measurement

How Real-Time Value Measurement Empowers Learning & Development Teams

Paul Zak, PhD

Founder

Read more

Jan 13, 2025

•

Value Measurement

How to Create Peak Moments for Theme Park Visitors

Immersion Neuroscience

Research & Insights Team

Read more

Jan 9, 2025

•

Value Measurement

How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)

Immersion Neuroscience

Research & Insights Team

Read more

Jan 2, 2025

•

Wellbeing

Is Coffee Badging Bad?

Paul Zak, PhD

Founder

Read more

Dec 14, 2024

•

Wellbeing

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Paul Zak, PhD

Founder

Read more

Nov 13, 2024

•

Wellbeing

Allostasis and Increasing Happiness

Paul Zak, PhD

Founder

Read more

Nov 5, 2024

•

Experience

Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback

Laura Beavin-Yates, PhD

CMO

Read more

Oct 15, 2024

•

Value Measurement

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Paul Zak, PhD

Founder

Read more

Oct 7, 2024

•

Wellbeing

How SIX Promotes Teamwork

Paul Zak, PhD

Founder

Read more

Oct 7, 2024

•

Wellbeing

Are AI Companions a Good Substitute for Human Contact?

Paul Zak, PhD

Founder

Read more

Sep 9, 2024

•

Value Measurement

Theater and Community

Laura Beavin-Yates, PhD

CMO

Read more

Aug 29, 2024

•

Value Measurement

How to Measure Value for Retail Experiences

Immersion Neuroscience

Research & Insights Team

Read more

Aug 28, 2024

•

Experience

How to Measure Value for Immersive Experiences

Laura Beavin-Yates, PhD

CMO

Read more

Aug 28, 2024

•

Value Measurement

Value Measurement: Why It's Essential

Paul Zak, PhD

Founder

Read more

Aug 27, 2024

•

Wellbeing

Why SIX is Scientifically Significant

Paul Zak, PhD

Founder

Read more

Aug 9, 2024

•

Value Measurement

How to Measure Value for Learning and Development

Immersion Neuroscience

Research & Insights Team

Read more

Aug 8, 2024

•

Value Measurement

How to Measure Value for Video Content

Laura Beavin-Yates, PhD

CMO

Read more

Aug 8, 2024

•

Value Measurement

How to Measure Value During Sporting Events

Paul Zak, PhD

Founder

Read more

Aug 7, 2024

•

Value Measurement

How to Measure Value During Live Entertainment

Laura Beavin-Yates, PhD

CMO

Read more

Jun 12, 2024

•

Value Measurement

Embracing Neural Diversity & Predicting Behavior

Immersion Neuroscience

Research & Insights Team

Read more

May 28, 2024

•

Value Measurement

AI Could Mean Better Mental Well-Being for All

Laura Beavin-Yates, PhD

CMO

Read more

May 13, 2024

•

Wellbeing

Emotional Fitness: Where to Start

Paul Zak, PhD

Founder

Read more

Apr 24, 2024

•

Value Measurement

Is Brand Love a Thing? Unlocking the Science

Immersion Neuroscience

Research & Insights Team

Read more

Apr 8, 2024

•

Wellbeing

Does Social Connection Increase Happiness?

Laura Beavin-Yates, PhD

CMO

Read more

Apr 2, 2024

•

Value Measurement

Double Cupcakes - Measuring the Impact of Live Experiences

Paul Zak, PhD

Founder

Read more

Mar 21, 2024

•

Wellbeing

Confelicity and Behavior Change

Laura Beavin-Yates, PhD

CMO

Read more

Mar 8, 2024

•

Value Measurement

Celebrating Connections & Growth on International Women's Day

Paul Zak, PhD

Founder

Read more

Mar 7, 2024

•

Wellbeing

Increasing happiness and well-being in older adults (and beyond)

Laura Beavin-Yates, PhD

CMO

Read more

Feb 26, 2024

•

Wellbeing

Why Happiness?

Immersion Neuroscience

Research & Insights Team

Read more

Feb 19, 2024

•

Wellbeing

Extending Healthspan

Paul Zak, PhD

Founder

Read more

Feb 6, 2024

•

Wellbeing

Mental Health at Work

Laura Beavin-Yates, PhD

CMO

Read more

Jan 24, 2024

•

Value Measurement

The Neuroscience of Transformation

Immersion Neuroscience

Research & Insights Team

Read more

Jan 10, 2024

•

Value Measurement

Neuroscience Proves the Return on Coaching

Immersion Neuroscience

Research & Insights Team

Read more

Jan 3, 2024

•

Wellbeing

Emotional Hormesis - Why Stress Is Often Beneficial

Paul Zak, PhD

Founder

Read more

Dec 20, 2023

•

Wellbeing

The Neuroscience of Giving & Generosity

Immersion Neuroscience

Research & Insights Team

Read more

Dec 13, 2023

•

Wellbeing

Emotional Fitness and Dementia

Immersion Neuroscience

Research & Insights Team

Read more

Jul 26, 2023

•

Value Measurement

Unlocking the Power of Oxytocin

Immersion Neuroscience

Research & Insights Team

Read more

Jun 26, 2023

•

Wellbeing

Older Americans Choose to Age in the Comfort of their Homes with Digital Tech to Help

Immersion Neuroscience

Research & Insights Team

Read more

Jun 19, 2023

•

Value Measurement

Machine learning identifies hit songs - 97% accuracy

Immersion Neuroscience

Research & Insights Team

Read more

May 9, 2023

•

Value Measurement

What Neuroscience Reveals About Employee Experience

Immersion Neuroscience

Research & Insights Team

Read more

May 8, 2023

•

Experience

FREE CHAPTER DOWNLOAD: Brains know what makes great ads.

Paul Zak, PhD

Founder

Read more

May 4, 2023

•

Wellbeing

Fight the Loneliness Epidemic With Neuroscience

Laura Beavin-Yates, PhD

CMO

Read more

Apr 14, 2023

•

Wellbeing

Neuroscience News

Laura Beavin-Yates, PhD

CMO

Read more

Mar 22, 2023

•

Wellbeing

Neuroscience Presents Mental Health Opportunity

Laura Beavin-Yates, PhD

CMO

Read more

Mar 22, 2023

•

Value Measurement

Immersion Stands Alone in Neuro-marketing

Paul Zak, PhD

Founder

Read more

Mar 2, 2023

•

Value Measurement

An Important Update to "The Neuroscience of Trust"

Paul Zak, PhD

Founder

Read more

Mar 1, 2023

•

Value Measurement

Set for Sentencing:  Immersion Helps Lawyers Humanize Convicted People During Sentencing

Immersion Neuroscience

Research & Insights Team

Read more

Feb 15, 2023

•

Value Measurement

Dr. Paul Zak Speaks on the Science of Gratitude

Laura Beavin-Yates, PhD

CMO

Read more

Jan 26, 2023

•

Value Measurement

Forbes Article Cites Immersion to Disprove Common Myth

Immersion Neuroscience

Research & Insights Team

Read more

Nov 22, 2022

•

Value Measurement

The Neuroscience of Good Storytelling

Laura Beavin-Yates, PhD

CMO

Read more

Oct 27, 2022

•

Value Measurement

Immersion is the #1 Major Neuromarketing Platform

Laura Beavin-Yates, PhD

CMO

Read more

Oct 14, 2022

•

Value Measurement

Can the Navy Convince Gen Z to Enroll?

Laura Beavin-Yates, PhD

CMO

Read more

Oct 10, 2022

•

Value Measurement

Immersion embraces World Mental Health Day

Immersion Neuroscience

Research & Insights Team

Read more

Aug 29, 2022

•

Value Measurement

Want your Customers to Notice Your Brand? Listen to What They are Saying First.

Immersion Neuroscience

Research & Insights Team

Read more

Aug 24, 2022

•

Value Measurement

Facial Coding Faces Major Controversy

Laura Beavin-Yates, PhD

CMO

Read more

Aug 24, 2022

•

Value Measurement

Examining Pandemic Purchase Regret

Immersion Neuroscience

Research & Insights Team

Read more

Aug 19, 2022

•

Value Measurement

Can your Customer Really Tell You What They Like?

Paul Zak, PhD

Founder

Read more

Aug 18, 2022

•

Value Measurement

Understand How Your Content Will Perform BEFORE You Post.

Immersion Neuroscience

Research & Insights Team

Read more

Aug 10, 2022

•

Value Measurement

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

Laura Beavin-Yates, PhD

CMO

Read more

Aug 10, 2022

•

Value Measurement

Increase Productivity & Retention With Better Connectedness at Work

Immersion Neuroscience

Research & Insights Team

Read more

Jul 14, 2022

•

Value Measurement

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Immersion Neuroscience

Research & Insights Team

Read more

Jul 14, 2022

•

Value Measurement

Access to Inspiration: Dr. Paul Zak

Immersion Neuroscience

Research & Insights Team

Read more

Jun 29, 2022

•

Value Measurement

Do You Suffer from Brand Narcissism?

Paul Zak, PhD

Founder

Read more

Jun 29, 2022

•

Value Measurement

Need to Trim a Live Event? Duplicate - Don't Lose Data!

Laura Beavin-Yates, PhD

CMO

Read more

Jun 14, 2022

•

Value Measurement

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

Immersion Neuroscience

Research & Insights Team

Read more

Jun 8, 2022

•

Value Measurement

Influencing Shopper Decisions

Immersion Neuroscience

Research & Insights Team

Read more

Jun 8, 2022

•

Value Measurement

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

Paul Zak, PhD

Founder

Read more

May 11, 2022

•

Value Measurement

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

Paul Zak, PhD

Founder

Read more

Apr 22, 2022

•

Value Measurement

Better Customer Experiences Create Happier Lives

Laura Beavin-Yates, PhD

CMO

Read more

Apr 12, 2022

•

Value Measurement

April Brings Product Updates for Immersion

Laura Beavin-Yates, PhD

CMO

Read more

Apr 1, 2022

•

Value Measurement

Tension Makes a Story. And Stories Make a Sale.

Paul Zak, PhD

Founder

Read more

Mar 25, 2022

•

Value Measurement

Pause Really is Power: Powerade's Slam Dunk Storytelling

Immersion Neuroscience

Research & Insights Team

Read more

Mar 11, 2022

•

Value Measurement

Cow Farts aren't Funny Enough to Sell Burgers

Immersion Neuroscience

Research & Insights Team

Read more

Feb 25, 2022

•

Value Measurement

"Because You Wouldn't Eat Your Best Friend"

Laura Beavin-Yates, PhD

CMO

Read more

Feb 11, 2022

•

Value Measurement

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

Laura Beavin-Yates, PhD

CMO

Read more

Feb 4, 2022

•

Value Measurement

The Neuroscience of Cheating

Paul Zak, PhD

Founder

Read more

Jan 26, 2022

•

Value Measurement

Even Jon Hamm Needs a Good Story

Paul Zak, PhD

Founder

Read more

Jan 26, 2022

•

Value Measurement

Storytelling: Use Your Ads to Wake Up Their Brains

Immersion Neuroscience

Research & Insights Team

Read more

Jan 26, 2022

•

Value Measurement

Immersion Drives Sales

Paul Zak, PhD

Founder

Read more

Jan 20, 2022

•

Value Measurement

A Great Strategy Deserves Great Content

Immersion Neuroscience

Research & Insights Team

Read more

Jan 17, 2022

•

Value Measurement

10 ways to improve your ads

Paul Zak, PhD

Founder

Read more

Jan 14, 2022

•

Value Measurement

LA Fitness: Welcome to your comeback

Laura Beavin-Yates, PhD

CMO

Read more

Jan 13, 2022

•

Value Measurement

UNBIASED FEEDBACK: The french fry edition

Immersion Neuroscience

Research & Insights Team

Read more

Jan 6, 2022

•

Value Measurement

No to "Happy No Year"

Laura Beavin-Yates, PhD

CMO

Read more

Dec 13, 2021

•

Value Measurement

Peloton - AND Chris Noth - Fire Back

Immersion Neuroscience

Research & Insights Team

Read more

Dec 10, 2021

•

Value Measurement

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Laura Beavin-Yates, PhD

CMO

Read more

Nov 30, 2021

•

Value Measurement

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Laura Beavin-Yates, PhD

CMO

Read more

Nov 23, 2021

•

Value Measurement

You're Measuring the Wrong Thing.

Laura Beavin-Yates, PhD

CMO

Read more

Nov 19, 2021

•

Value Measurement

Beer, tacos & bad ads: immersion for marketers

Immersion Neuroscience

Research & Insights Team

Read more

Nov 4, 2021

•

Value Measurement

Does Brady's Hertz Commercial stand up to internet hype?

Immersion Neuroscience

Research & Insights Team

Read more

Nov 1, 2021

•

Value Measurement

10 Ways to Increase the Impact of Your Holiday Ad

Immersion Neuroscience

Research & Insights Team

Read more

Oct 21, 2021

•

Value Measurement

Is NBA Lane the best sports ad ever?

Paul Zak, PhD

Founder

Read more

Oct 12, 2021

•

Value Measurement

TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

Laura Beavin-Yates, PhD

CMO

Read more

Oct 7, 2021

•

Value Measurement

What makes a top-10 holiday ad?

Laura Beavin-Yates, PhD

CMO

Read more

Oct 6, 2021

•

Value Measurement

PRODUCT UPDATE: Export to PowerPoint

Immersion Neuroscience

Research & Insights Team

Read more

Oct 6, 2021

•

Value Measurement

Ultimate Pitch, Ultimate Demo

Paul Zak, PhD

Founder

Read more

Sep 27, 2021

•

Value Measurement

Brand Hit + Miss: Tiffany & Co. + Heineken

Paul Zak, PhD

Founder

Read more

Sep 17, 2021

•

Value Measurement

Writer from Kia - Ad Breakdown

Immersion Neuroscience

Research & Insights Team

Read more

Sep 13, 2021

•

Value Measurement

The secret to identifying new market segments

Paul Zak, PhD

Founder

Read more

Sep 10, 2021

•

Value Measurement

Do I want Market Research, Consumer Insights, or Content Prediction?

Laura Beavin-Yates, PhD

CMO

Read more

Sep 3, 2021

•

Value Measurement

Too many decisions in your day? Take care of your brain!

Paul Zak, PhD

Founder

Read more

Aug 23, 2021

•

Value Measurement

PRODUCT UPDATE: Sharing Measurements

Paul Zak, PhD

Founder

Read more

Aug 12, 2021

•

Value Measurement

Does drinking after work work?

Paul Zak, PhD

Founder

Read more

Aug 4, 2021

•

Value Measurement

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

Paul Zak, PhD

Founder

Read more

Jul 30, 2021

•

Value Measurement

Build better! Get smarter data to understand your users

Paul Zak, PhD

Founder

Read more

Jul 22, 2021

•

Value Measurement

PRODUCT UPDATE: Reels

Laura Beavin-Yates, PhD

CMO

Read more

Jul 21, 2021

•

Value Measurement

The Great Resignation is Here! What does Psychological Safety have to do with it?

Paul Zak, PhD

Founder

Read more

Feb 27, 2021

•

Value Measurement

Machine Learning with Immersion

Laura Beavin-Yates, PhD

CMO

Read more

Feb 17, 2021

•

Value Measurement

Building Trust Remotely

Immersion Neuroscience

Research & Insights Team

Read more

Feb 13, 2021

•

Value Measurement

Using Immersion to Optimize UX

Paul Zak, PhD

Founder

Read more

Feb 6, 2021

•

Value Measurement

Sustain High Performance With Psychological Safety

Paul Zak, PhD

Founder

Read more

Jan 18, 2021

•

Value Measurement

Optimizing Organizational Performance

Laura Beavin-Yates, PhD

CMO

Read more

Dec 17, 2020

•

Value Measurement

Can you Dial for Answers?

Paul Zak, PhD

Founder

Read more

Dec 9, 2020

•

Value Measurement

Flowing into Immersion

Immersion Neuroscience

Research & Insights Team

Read more

Dec 4, 2020

•

Value Measurement

Battle Tested

Immersion Neuroscience

Research & Insights Team

Read more

Nov 26, 2020

•

Value Measurement

Thank You to Immersion Super Fans

Immersion Neuroscience

Research & Insights Team

Read more

Nov 13, 2020

•

Value Measurement

Crowd-Sourcing Content Creation Using Immersion

Paul Zak, PhD

Founder

Read more

Nov 3, 2020

•

Value Measurement

Neuroscience-as-a-Service: Democratizing Neuroscience

Immersion Neuroscience

Research & Insights Team

Read more

Oct 30, 2020

•

Value Measurement

Why Your Gut is Wrong (But is Sometimes Right)

Immersion Neuroscience

Research & Insights Team

Read more

Oct 23, 2020

•

Value Measurement

The Neuroscience of Disneyland

Immersion Neuroscience

Research & Insights Team

Read more

Sep 17, 2020

•

Value Measurement

5 Ways to Create Immersive Training@ Training Magazine

Laura Beavin-Yates, PhD

CMO

Read more

Sep 7, 2020

•

Value Measurement

On Being One's Own Rabbit

Paul Zak, PhD

Founder

Read more

Sep 1, 2020

•

Value Measurement

How to Optimize Training with Immersion @TD Magazine

Paul Zak, PhD

Founder

Read more

Aug 28, 2020

•

Value Measurement

Face Freaks

Laura Beavin-Yates, PhD

CMO

Read more

Aug 28, 2020

•

Value Measurement

Sweating the Data?

Paul Zak, PhD

Founder

Read more

Aug 24, 2020

•

Value Measurement

Why not EEG?

Immersion Neuroscience

Research & Insights Team

Read more

Aug 22, 2020

•

Value Measurement

Neuromyths Debunked

Paul Zak, PhD

Founder

Read more

Aug 13, 2020

•

Value Measurement

Immersion & Pandora Collaborate to Predict Hits

Paul Zak, PhD

Founder

Read more

Jul 26, 2020

•

Value Measurement

The Science of Superfans

Paul Zak, PhD

Founder

Read more

Jul 15, 2020

•

Value Measurement

Why we give to charity

Paul Zak, PhD

Founder

Read more

Jul 6, 2020

•

Value Measurement

Immersion on the Move

Immersion Neuroscience

Research & Insights Team

Read more

May 15, 2020

•

Value Measurement

Why do some TED Talks go viral?

Laura Beavin-Yates, PhD

CMO

Read more

May 15, 2020

•

Value Measurement

Creating Extraordinary Customer Experiences

Immersion Neuroscience

Research & Insights Team

Read more

May 15, 2020

•

Value Measurement

Customized Classroom

Immersion Neuroscience

Research & Insights Team

Read more

May 14, 2020

•

Value Measurement

Best Practices When Running Remote Meetings

Paul Zak, PhD

Founder

Read more

Apr 15, 2020

•

Value Measurement

What Your Brain Wants To Watch

Immersion Neuroscience

Research & Insights Team

Read more

Apr 7, 2020

•

Value Measurement

Size Matters. How Facebook & Immersion Figured Out What People Love

Laura Beavin-Yates, PhD

CMO

Read more

Apr 2, 2020

•

Value Measurement

Your Virtual Events are the New TV

Immersion Neuroscience

Research & Insights Team

Read more

Mar 11, 2020

•

Value Measurement

The Power of Distributed Neuroscience

Laura Beavin-Yates, PhD

CMO

Read more

Mar 11, 2020

•

Value Measurement

Fewer Brains Mean Bigger Data

Paul Zak, PhD

Founder

Read more

Feb 13, 2020

•

Value Measurement

Getting Schooled: How Immersion Works in the Classroom

Laura Beavin-Yates, PhD

CMO

Read more

Feb 13, 2020

•

Value Measurement

Why We Remember

Immersion Neuroscience

Research & Insights Team

Read more

Jan 9, 2020

•

Value Measurement

Psychological Safety & Measuring Readiness

Paul Zak, PhD

Founder

Read more

Jan 9, 2020

•

Value Measurement

The Neuroscience of Failed Product Launches

Immersion Neuroscience

Research & Insights Team

Read more

Jan 9, 2020

•

Value Measurement

Going Forward By Starting Backwards

Laura Beavin-Yates, PhD

CMO

Read more

Jan 7, 2020

•

Value Measurement

Tech Trends Embrace the Future With These Latest Meeting Planner Trends

Laura Beavin-Yates, PhD

CMO

Read more

Dec 12, 2019

•

Value Measurement

If Content Is King, Why Do Most Shows Play The Fool?

Laura Beavin-Yates, PhD

CMO

Read more

Dec 6, 2019

•

Value Measurement

How Do You Prove The ROI of Corporate Training?

Immersion Neuroscience

Research & Insights Team

Read more

Dec 4, 2019

•

Value Measurement

I Believe in Software Not Slides

Immersion Neuroscience

Research & Insights Team

Read more

Dec 3, 2019

•

Value Measurement

Four Ways to Shorten the OODA Loop in Training

Paul Zak, PhD

Founder

Read more

Dec 2, 2019

•

Value Measurement

The Risks of Using AI to Interpret Human Emotions

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Visitamos las nuevas oficinas de Accenture

Paul Zak, PhD

Founder

Read more

Nov 11, 2019

•

Value Measurement

How Our Brains Decide When to Trust

Paul Zak, PhD

Founder

Read more

Nov 11, 2019

•

Value Measurement

Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Bishop-McCann Return on Experience powered by Immersion

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Meetings Today Podcast with Bishop-McCann powered by Immersion

Paul Zak, PhD

Founder

Read more

Nov 11, 2019

•

Value Measurement

Measuring Live Meeting Engagement

Laura Beavin-Yates, PhD

CMO

Read more

Nov 11, 2019

•

Value Measurement

Podcast: Predicting Market Outcomes

Paul Zak, PhD

Founder

ImmersionLive Kit

Read more

Apr 26, 2026

•

Experience

Why Brand Experiences Fail: Introducing ImmersionLive

Paul Zak, PhD

Founder

Read more

Jan 30, 2026

•

Wellbeing

War, Trauma, and Emotional Fitness: Why Adversity Can Strengthen Resilience

Paul Zak, PhD

Founder

Read more

Jan 7, 2026

•

Wellbeing

Why is Denmark So Happy?

Paul Zak, PhD

Founder

Read more

Dec 4, 2025

•

Value Measurement

Ambient Intelligence Needs Better Signals

Paul Zak, PhD

Founder

Read more

Aug 8, 2025

•

Experience

Why AI Ads Fall Flat - And How To Fix Them For Just $12

Paul Zak, PhD

Founder

Read more

Aug 1, 2025

•

Experience

How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience

Laura Beavin-Yates, PhD

CMO

Read more

May 12, 2025

•

Experience

How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches

Laura Beavin-Yates, PhD

CMO

Read more

Apr 25, 2025

•

Experience

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

Paul Zak, PhD

Founder

Read more

Apr 9, 2025

•

Experience

Nostalgia Isn’t Enough: Why Snow White and Other Movie Reboots Miss the Emotional Mark

Laura Beavin-Yates, PhD

CMO

Read more

Apr 1, 2025

•

Value Measurement

How Value Measurement Improves Sales and Builds Customer Loyalty

Paul Zak, PhD

Founder

Read more

Mar 11, 2025

•

Value Measurement

Become an Immersion Neuroscience Certified Coach

Paul Zak, PhD

Founder

Read more

Mar 3, 2025

•

Experience

How to Create an Exceptional Resort Experience That Guests Value and Remember

Laura Beavin-Yates

Read more

Feb 20, 2025

•

Experience

Designing Exhibits That Wow: Using Neuroscience to Enhance the Visitor Experience

Paul Zak, PhD

Founder

Read more

Feb 10, 2025

•

Experience

Super Bowl & the Science of Stadium Roars

Paul Zak, PhD

Founder

Read more

Jan 29, 2025

•

Experience

The Hidden Power of Fantasy Sports: How It Creates Customer Value

Immersion Neuroscience

Research & Insights Team

Read more

Jan 24, 2025

•

Value Measurement

How Real-Time Value Measurement Empowers Learning & Development Teams

Paul Zak, PhD

Founder

Read more

Jan 13, 2025

•

Value Measurement

How to Create Peak Moments for Theme Park Visitors

Immersion Neuroscience

Research & Insights Team

Read more

Jan 9, 2025

•

Value Measurement

How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)

Immersion Neuroscience

Research & Insights Team

Read more

Jan 2, 2025

•

Wellbeing

Is Coffee Badging Bad?

Paul Zak, PhD

Founder

Read more

Dec 14, 2024

•

Wellbeing

Wood, Metal, and Happiness - How the Brain Works on Contrasts

Paul Zak, PhD

Founder

Read more

Nov 13, 2024

•

Wellbeing

Allostasis and Increasing Happiness

Paul Zak, PhD

Founder

Read more

Nov 5, 2024

•

Experience

Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback

Laura Beavin-Yates, PhD

CMO

Read more

Oct 15, 2024

•

Value Measurement

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Paul Zak, PhD

Founder

Read more

Oct 7, 2024

•

Wellbeing

How SIX Promotes Teamwork

Paul Zak, PhD

Founder

Read more

Oct 7, 2024

•

Wellbeing

Are AI Companions a Good Substitute for Human Contact?

Paul Zak, PhD

Founder

Read more

Sep 9, 2024

•

Value Measurement

Theater and Community

Laura Beavin-Yates, PhD

CMO

Read more

Aug 29, 2024

•

Value Measurement

How to Measure Value for Retail Experiences

Immersion Neuroscience

Research & Insights Team

Read more

Aug 28, 2024

•

Experience

How to Measure Value for Immersive Experiences

Laura Beavin-Yates, PhD

CMO

Read more

Aug 28, 2024

•

Value Measurement

Value Measurement: Why It's Essential

Paul Zak, PhD

Founder

Read more

Aug 27, 2024

•

Wellbeing

Why SIX is Scientifically Significant

Paul Zak, PhD

Founder

Read more

Aug 9, 2024

•

Value Measurement

How to Measure Value for Learning and Development

Immersion Neuroscience

Research & Insights Team

Read more

Aug 8, 2024

•

Value Measurement

How to Measure Value for Video Content

Laura Beavin-Yates, PhD

CMO

Read more

Aug 8, 2024

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Value Measurement

How to Measure Value During Sporting Events

Paul Zak, PhD

Founder

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Aug 7, 2024

•

Value Measurement

How to Measure Value During Live Entertainment

Laura Beavin-Yates, PhD

CMO

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Jun 12, 2024

•

Value Measurement

Embracing Neural Diversity & Predicting Behavior

Immersion Neuroscience

Research & Insights Team

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May 28, 2024

•

Value Measurement

AI Could Mean Better Mental Well-Being for All

Laura Beavin-Yates, PhD

CMO

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May 13, 2024

•

Wellbeing

Emotional Fitness: Where to Start

Paul Zak, PhD

Founder

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Apr 24, 2024

•

Value Measurement

Is Brand Love a Thing? Unlocking the Science

Immersion Neuroscience

Research & Insights Team

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Apr 8, 2024

•

Wellbeing

Does Social Connection Increase Happiness?

Laura Beavin-Yates, PhD

CMO

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Apr 2, 2024

•

Value Measurement

Double Cupcakes - Measuring the Impact of Live Experiences

Paul Zak, PhD

Founder

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Mar 21, 2024

•

Wellbeing

Confelicity and Behavior Change

Laura Beavin-Yates, PhD

CMO

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Mar 8, 2024

•

Value Measurement

Celebrating Connections & Growth on International Women's Day

Paul Zak, PhD

Founder

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Mar 7, 2024

•

Wellbeing

Increasing happiness and well-being in older adults (and beyond)

Laura Beavin-Yates, PhD

CMO

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Feb 26, 2024

•

Wellbeing

Why Happiness?

Immersion Neuroscience

Research & Insights Team

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Feb 19, 2024

•

Wellbeing

Extending Healthspan

Paul Zak, PhD

Founder

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Feb 6, 2024

•

Wellbeing

Mental Health at Work

Laura Beavin-Yates, PhD

CMO

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Jan 24, 2024

•

Value Measurement

The Neuroscience of Transformation

Immersion Neuroscience

Research & Insights Team

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Jan 10, 2024

•

Value Measurement

Neuroscience Proves the Return on Coaching

Immersion Neuroscience

Research & Insights Team

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Jan 3, 2024

•

Wellbeing

Emotional Hormesis - Why Stress Is Often Beneficial

Paul Zak, PhD

Founder

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Dec 20, 2023

•

Wellbeing

The Neuroscience of Giving & Generosity

Immersion Neuroscience

Research & Insights Team

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Dec 13, 2023

•

Wellbeing

Emotional Fitness and Dementia

Immersion Neuroscience

Research & Insights Team

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Jul 26, 2023

•

Value Measurement

Unlocking the Power of Oxytocin

Immersion Neuroscience

Research & Insights Team

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Jun 26, 2023

•

Wellbeing

Older Americans Choose to Age in the Comfort of their Homes with Digital Tech to Help

Immersion Neuroscience

Research & Insights Team

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Jun 19, 2023

•

Value Measurement

Machine learning identifies hit songs - 97% accuracy

Immersion Neuroscience

Research & Insights Team

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May 9, 2023

•

Value Measurement

What Neuroscience Reveals About Employee Experience

Immersion Neuroscience

Research & Insights Team

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May 8, 2023

•

Experience

FREE CHAPTER DOWNLOAD: Brains know what makes great ads.

Paul Zak, PhD

Founder

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May 4, 2023

•

Wellbeing

Fight the Loneliness Epidemic With Neuroscience

Laura Beavin-Yates, PhD

CMO

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Apr 14, 2023

•

Wellbeing

Neuroscience News

Laura Beavin-Yates, PhD

CMO

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Mar 22, 2023

•

Wellbeing

Neuroscience Presents Mental Health Opportunity

Laura Beavin-Yates, PhD

CMO

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Mar 22, 2023

•

Value Measurement

Immersion Stands Alone in Neuro-marketing

Paul Zak, PhD

Founder

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Mar 2, 2023

•

Value Measurement

An Important Update to "The Neuroscience of Trust"

Paul Zak, PhD

Founder

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Mar 1, 2023

•

Value Measurement

Set for Sentencing:  Immersion Helps Lawyers Humanize Convicted People During Sentencing

Immersion Neuroscience

Research & Insights Team

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Feb 15, 2023

•

Value Measurement

Dr. Paul Zak Speaks on the Science of Gratitude

Laura Beavin-Yates, PhD

CMO

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Jan 26, 2023

•

Value Measurement

Forbes Article Cites Immersion to Disprove Common Myth

Immersion Neuroscience

Research & Insights Team

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Nov 22, 2022

•

Value Measurement

The Neuroscience of Good Storytelling

Laura Beavin-Yates, PhD

CMO

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Oct 27, 2022

•

Value Measurement

Immersion is the #1 Major Neuromarketing Platform

Laura Beavin-Yates, PhD

CMO

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Oct 14, 2022

•

Value Measurement

Can the Navy Convince Gen Z to Enroll?

Laura Beavin-Yates, PhD

CMO

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Oct 10, 2022

•

Value Measurement

Immersion embraces World Mental Health Day

Immersion Neuroscience

Research & Insights Team

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Aug 29, 2022

•

Value Measurement

Want your Customers to Notice Your Brand? Listen to What They are Saying First.

Immersion Neuroscience

Research & Insights Team

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Aug 24, 2022

•

Value Measurement

Facial Coding Faces Major Controversy

Laura Beavin-Yates, PhD

CMO

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Aug 24, 2022

•

Value Measurement

Examining Pandemic Purchase Regret

Immersion Neuroscience

Research & Insights Team

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Aug 19, 2022

•

Value Measurement

Can your Customer Really Tell You What They Like?

Paul Zak, PhD

Founder

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Aug 18, 2022

•

Value Measurement

Understand How Your Content Will Perform BEFORE You Post.

Immersion Neuroscience

Research & Insights Team

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Aug 10, 2022

•

Value Measurement

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

Laura Beavin-Yates, PhD

CMO

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Aug 10, 2022

•

Value Measurement

Increase Productivity & Retention With Better Connectedness at Work

Immersion Neuroscience

Research & Insights Team

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Jul 14, 2022

•

Value Measurement

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Immersion Neuroscience

Research & Insights Team

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Jul 14, 2022

•

Value Measurement

Access to Inspiration: Dr. Paul Zak

Immersion Neuroscience

Research & Insights Team

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Jun 29, 2022

•

Value Measurement

Do You Suffer from Brand Narcissism?

Paul Zak, PhD

Founder

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Jun 29, 2022

•

Value Measurement

Need to Trim a Live Event? Duplicate - Don't Lose Data!

Laura Beavin-Yates, PhD

CMO

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Jun 14, 2022

•

Value Measurement

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

Immersion Neuroscience

Research & Insights Team

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Jun 8, 2022

•

Value Measurement

Influencing Shopper Decisions

Immersion Neuroscience

Research & Insights Team

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Jun 8, 2022

•

Value Measurement

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

Paul Zak, PhD

Founder

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May 11, 2022

•

Value Measurement

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

Paul Zak, PhD

Founder

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Apr 22, 2022

•

Value Measurement

Better Customer Experiences Create Happier Lives

Laura Beavin-Yates, PhD

CMO

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Apr 12, 2022

•

Value Measurement

April Brings Product Updates for Immersion

Laura Beavin-Yates, PhD

CMO

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Apr 1, 2022

•

Value Measurement

Tension Makes a Story. And Stories Make a Sale.

Paul Zak, PhD

Founder

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Mar 25, 2022

•

Value Measurement

Pause Really is Power: Powerade's Slam Dunk Storytelling

Immersion Neuroscience

Research & Insights Team

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Mar 11, 2022

•

Value Measurement

Cow Farts aren't Funny Enough to Sell Burgers

Immersion Neuroscience

Research & Insights Team

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Feb 25, 2022

•

Value Measurement

"Because You Wouldn't Eat Your Best Friend"

Laura Beavin-Yates, PhD

CMO

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Feb 11, 2022

•

Value Measurement

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

Laura Beavin-Yates, PhD

CMO

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Feb 4, 2022

•

Value Measurement

The Neuroscience of Cheating

Paul Zak, PhD

Founder

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Jan 26, 2022

•

Value Measurement

Even Jon Hamm Needs a Good Story

Paul Zak, PhD

Founder

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Jan 26, 2022

•

Value Measurement

Storytelling: Use Your Ads to Wake Up Their Brains

Immersion Neuroscience

Research & Insights Team

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Jan 26, 2022

•

Value Measurement

Immersion Drives Sales

Paul Zak, PhD

Founder

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Jan 20, 2022

•

Value Measurement

A Great Strategy Deserves Great Content

Immersion Neuroscience

Research & Insights Team

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Jan 17, 2022

•

Value Measurement

10 ways to improve your ads

Paul Zak, PhD

Founder

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Jan 14, 2022

•

Value Measurement

LA Fitness: Welcome to your comeback

Laura Beavin-Yates, PhD

CMO

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Jan 13, 2022

•

Value Measurement

UNBIASED FEEDBACK: The french fry edition

Immersion Neuroscience

Research & Insights Team

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Jan 6, 2022

•

Value Measurement

No to "Happy No Year"

Laura Beavin-Yates, PhD

CMO

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Dec 13, 2021

•

Value Measurement

Peloton - AND Chris Noth - Fire Back

Immersion Neuroscience

Research & Insights Team

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Dec 10, 2021

•

Value Measurement

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Laura Beavin-Yates, PhD

CMO

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Nov 30, 2021

•

Value Measurement

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Laura Beavin-Yates, PhD

CMO

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Nov 23, 2021

•

Value Measurement

You're Measuring the Wrong Thing.

Laura Beavin-Yates, PhD

CMO

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Nov 19, 2021

•

Value Measurement

Beer, tacos & bad ads: immersion for marketers

Immersion Neuroscience

Research & Insights Team

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Nov 4, 2021

•

Value Measurement

Does Brady's Hertz Commercial stand up to internet hype?

Immersion Neuroscience

Research & Insights Team

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Nov 1, 2021

•

Value Measurement

10 Ways to Increase the Impact of Your Holiday Ad

Immersion Neuroscience

Research & Insights Team

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Oct 21, 2021

•

Value Measurement

Is NBA Lane the best sports ad ever?

Paul Zak, PhD

Founder

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Oct 12, 2021

•

Value Measurement

TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

Laura Beavin-Yates, PhD

CMO

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Oct 7, 2021

•

Value Measurement

What makes a top-10 holiday ad?

Laura Beavin-Yates, PhD

CMO

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Oct 6, 2021

•

Value Measurement

PRODUCT UPDATE: Export to PowerPoint

Immersion Neuroscience

Research & Insights Team

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Oct 6, 2021

•

Value Measurement

Ultimate Pitch, Ultimate Demo

Paul Zak, PhD

Founder

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Sep 27, 2021

•

Value Measurement

Brand Hit + Miss: Tiffany & Co. + Heineken

Paul Zak, PhD

Founder

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Sep 17, 2021

•

Value Measurement

Writer from Kia - Ad Breakdown

Immersion Neuroscience

Research & Insights Team

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Sep 13, 2021

•

Value Measurement

The secret to identifying new market segments

Paul Zak, PhD

Founder

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Sep 10, 2021

•

Value Measurement

Do I want Market Research, Consumer Insights, or Content Prediction?

Laura Beavin-Yates, PhD

CMO

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Sep 3, 2021

•

Value Measurement

Too many decisions in your day? Take care of your brain!

Paul Zak, PhD

Founder

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Aug 23, 2021

•

Value Measurement

PRODUCT UPDATE: Sharing Measurements

Paul Zak, PhD

Founder

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Aug 12, 2021

•

Value Measurement

Does drinking after work work?

Paul Zak, PhD

Founder

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Aug 4, 2021

•

Value Measurement

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

Paul Zak, PhD

Founder

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Jul 30, 2021

•

Value Measurement

Build better! Get smarter data to understand your users

Paul Zak, PhD

Founder

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Jul 22, 2021

•

Value Measurement

PRODUCT UPDATE: Reels

Laura Beavin-Yates, PhD

CMO

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Jul 21, 2021

•

Value Measurement

The Great Resignation is Here! What does Psychological Safety have to do with it?

Paul Zak, PhD

Founder

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Feb 27, 2021

•

Value Measurement

Machine Learning with Immersion

Laura Beavin-Yates, PhD

CMO

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Feb 17, 2021

•

Value Measurement

Building Trust Remotely

Immersion Neuroscience

Research & Insights Team

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Feb 13, 2021

•

Value Measurement

Using Immersion to Optimize UX

Paul Zak, PhD

Founder

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Feb 6, 2021

•

Value Measurement

Sustain High Performance With Psychological Safety

Paul Zak, PhD

Founder

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Jan 18, 2021

•

Value Measurement

Optimizing Organizational Performance

Laura Beavin-Yates, PhD

CMO

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Dec 17, 2020

•

Value Measurement

Can you Dial for Answers?

Paul Zak, PhD

Founder

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Dec 9, 2020

•

Value Measurement

Flowing into Immersion

Immersion Neuroscience

Research & Insights Team

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Dec 4, 2020

•

Value Measurement

Battle Tested

Immersion Neuroscience

Research & Insights Team

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Nov 26, 2020

•

Value Measurement

Thank You to Immersion Super Fans

Immersion Neuroscience

Research & Insights Team

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Nov 13, 2020

•

Value Measurement

Crowd-Sourcing Content Creation Using Immersion

Paul Zak, PhD

Founder

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Nov 3, 2020

•

Value Measurement

Neuroscience-as-a-Service: Democratizing Neuroscience

Immersion Neuroscience

Research & Insights Team

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Oct 30, 2020

•

Value Measurement

Why Your Gut is Wrong (But is Sometimes Right)

Immersion Neuroscience

Research & Insights Team

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Oct 23, 2020

•

Value Measurement

The Neuroscience of Disneyland

Immersion Neuroscience

Research & Insights Team

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Sep 17, 2020

•

Value Measurement

5 Ways to Create Immersive Training@ Training Magazine

Laura Beavin-Yates, PhD

CMO

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Sep 7, 2020

•

Value Measurement

On Being One's Own Rabbit

Paul Zak, PhD

Founder

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Sep 1, 2020

•

Value Measurement

How to Optimize Training with Immersion @TD Magazine

Paul Zak, PhD

Founder

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Aug 28, 2020

•

Value Measurement

Face Freaks

Laura Beavin-Yates, PhD

CMO

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Aug 28, 2020

•

Value Measurement

Sweating the Data?

Paul Zak, PhD

Founder

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Aug 24, 2020

•

Value Measurement

Why not EEG?

Immersion Neuroscience

Research & Insights Team

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Aug 22, 2020

•

Value Measurement

Neuromyths Debunked

Paul Zak, PhD

Founder

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Aug 13, 2020

•

Value Measurement

Immersion & Pandora Collaborate to Predict Hits

Paul Zak, PhD

Founder

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Jul 26, 2020

•

Value Measurement

The Science of Superfans

Paul Zak, PhD

Founder

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Jul 15, 2020

•

Value Measurement

Why we give to charity

Paul Zak, PhD

Founder

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Jul 6, 2020

•

Value Measurement

Immersion on the Move

Immersion Neuroscience

Research & Insights Team

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May 15, 2020

•

Value Measurement

Why do some TED Talks go viral?

Laura Beavin-Yates, PhD

CMO

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May 15, 2020

•

Value Measurement

Creating Extraordinary Customer Experiences

Immersion Neuroscience

Research & Insights Team

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May 15, 2020

•

Value Measurement

Customized Classroom

Immersion Neuroscience

Research & Insights Team

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May 14, 2020

•

Value Measurement

Best Practices When Running Remote Meetings

Paul Zak, PhD

Founder

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Apr 15, 2020

•

Value Measurement

What Your Brain Wants To Watch

Immersion Neuroscience

Research & Insights Team

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Apr 7, 2020

•

Value Measurement

Size Matters. How Facebook & Immersion Figured Out What People Love

Laura Beavin-Yates, PhD

CMO

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Apr 2, 2020

•

Value Measurement

Your Virtual Events are the New TV

Immersion Neuroscience

Research & Insights Team

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Mar 11, 2020

•

Value Measurement

The Power of Distributed Neuroscience

Laura Beavin-Yates, PhD

CMO

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Mar 11, 2020

•

Value Measurement

Fewer Brains Mean Bigger Data

Paul Zak, PhD

Founder

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Feb 13, 2020

•

Value Measurement

Getting Schooled: How Immersion Works in the Classroom

Laura Beavin-Yates, PhD

CMO

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Feb 13, 2020

•

Value Measurement

Why We Remember

Immersion Neuroscience

Research & Insights Team

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Jan 9, 2020

•

Value Measurement

Psychological Safety & Measuring Readiness

Paul Zak, PhD

Founder

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Jan 9, 2020

•

Value Measurement

The Neuroscience of Failed Product Launches

Immersion Neuroscience

Research & Insights Team

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Jan 9, 2020

•

Value Measurement

Going Forward By Starting Backwards

Laura Beavin-Yates, PhD

CMO

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Jan 7, 2020

•

Value Measurement

Tech Trends Embrace the Future With These Latest Meeting Planner Trends

Laura Beavin-Yates, PhD

CMO

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Dec 12, 2019

•

Value Measurement

If Content Is King, Why Do Most Shows Play The Fool?

Laura Beavin-Yates, PhD

CMO

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Dec 6, 2019

•

Value Measurement

How Do You Prove The ROI of Corporate Training?

Immersion Neuroscience

Research & Insights Team

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Dec 4, 2019

•

Value Measurement

I Believe in Software Not Slides

Immersion Neuroscience

Research & Insights Team

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Dec 3, 2019

•

Value Measurement

Four Ways to Shorten the OODA Loop in Training

Paul Zak, PhD

Founder

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Dec 2, 2019

•

Value Measurement

The Risks of Using AI to Interpret Human Emotions

Laura Beavin-Yates, PhD

CMO

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Nov 11, 2019

•

Value Measurement

Visitamos las nuevas oficinas de Accenture

Paul Zak, PhD

Founder

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Nov 11, 2019

•

Value Measurement

How Our Brains Decide When to Trust

Paul Zak, PhD

Founder

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Nov 11, 2019

•

Value Measurement

Immersion at CableLabs Innovation Showcase 2019, presented by UpRamp

Laura Beavin-Yates, PhD

CMO

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Nov 11, 2019

•

Value Measurement

Bishop-McCann Return on Experience powered by Immersion

Laura Beavin-Yates, PhD

CMO

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Nov 11, 2019

•

Value Measurement

Meetings Today Podcast with Bishop-McCann powered by Immersion

Paul Zak, PhD

Founder

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Nov 11, 2019

•

Value Measurement

Measuring Live Meeting Engagement

Laura Beavin-Yates, PhD

CMO

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Nov 11, 2019

•

Value Measurement

Podcast: Predicting Market Outcomes

Paul Zak, PhD

Founder