How ImmersionLive Measures Event ROI and Attendee Engagement with Neuroscience

I was at the Meeting Professionals International (MPI) conference this week in San Antonio, TX debuting our newest innovation ImmersionLive along with our partner and friend EJ Corporan from event designer Ansera. 

EJ and I spoke at two sessions.  In the first, EJ did a live demo of ImmersionLive for the attendees while I discussed the science and development technology.  Based on the very high and sustained neurologic Immersion, the session was a hit.  Indeed, after our session concluded, people stayed around and asked questions and wanted to know more about the technology.

During our second session, EJ and I made the case that IRL events are essential because when people congregate, more information is share, more deals are done, and more enjoyment is had.  The neuroscience behind this is really interesting: my lab's published research has shown that neurologic Immersion is contagious.  In plain language, people having a great time "infect" others in a measurable way, making a room or an entire event more valuable.  In an actual, neuroanatomical sense, humans are social creatures and we flourish when we are around others.  

Event designers and producers thrive when attendees are wow'd during each part of an experience.  After spending 20 years identifying the brain signature of "wow," ImmersionLive makes it so easy for anyone to quantify what your attendees love (and don't love) during a one hour session or 10 hour day.  If you can wave a wearable over an iPad, you can collect Immersion data. Yup, it's that easy.  

ImmersionLive is a kit with a set of wearables in a durable carrying case.  You take it to your event and when attendees check in, hand them a wearable and voila' you will know how effective every second of your event is, objectively, without relying on inaccurate self-reports from surveys. Immersion measures the value the brain obtains from experiences and these data correlate strongly with enjoyment, information recall, and a desire to repeat the experience.   

Event designers need this data to show clients how effective the event was and what they will do differently next time to make the next one even better.  Immersion data are also critical for the skeptical client CFO.  ImmersionLive uses brain data to calculate the return on experience (ROX) from every event you run so the CFO know why paying for IRL experiences is absolutely necessary.

ImmersionLive is the next evolution of the Immersion Neuroscience technology.  Informative, easy, and the best way to measure the ROX for your next event.  Get more information at https://www.getimmersion.com/live, or schedule a demo today!