TV & Movies
With 1 minute of video, we can predict if a show will be a hit with viewers with over 80% accuracy.
Finding a hit is just the first step. We are also helping companies like yours during the edit and production stages to craft more compelling content for an audience.
Be sure to match your Immersion data to the demographic data you have, and discover surprising new audiences.
We have many case studies and examples of how others have used Immersion to transform their business.
Sending every episode or every song to a lab, with the hope you will get a report back in 3 weeks, simply doesn't work in your world. Immersion works.
The American Psychological Association christened the 2000s "The Decade of Behavior." They even invited me to give a keynote address on behavioral neuroscience at their national...
Are you ready?
Ready to learn. Ready to excel. Ready to win.
A few years ago, the BBC asked me why the New Zealand national rugby team known as the "All Blacks" had won more...
Planners can gather biometric data via wearable devices, but attendees may become self-conscious about them and affect the results.
A sign of the widespread integration of...