EASY, SCALABLE TESTING
EEG requires professionals to outfit your audience in head caps with electrodes touching their skull. Immersion records measurement from a simple smartwatch your audience wears everyday.
EEG allows you to record the electrical activity on a persons scalp to represent the activity of the surface layer of the brain. The gear used to measure EEG places electrodes on the head of participants.
In order to get the best results from EEG, a practitioner will use as many electrodes as possible, and likely place a small dot of gel between the node and the scalp in order to improve contact and sensitivity.
In recent years, new "consumer" or "pro-sumer" EEG devices have come to market that reduce the number of electrodes and improve the form factor. However, when you have fewer electrodes in contact with the scalp, you typically reduce the reliability of the results.
Medical-grade EEG devices have very good temporal accuracy, meaning you can quickly record electrical activity as it happens.
Newer minimal EEG headwear is less bulky and disrupting than the medical-grade "shower cap" (though it is also significantly less accurate.)
EEG requires professionals to outfit your audience in head caps with electrodes touching their skull.
Processing data from EEG can take weeks and requires professionals to decipher data.
EEG provides an educated guess about active areas of the brain and it's hard to know where to go from there.
EEG requires an expertly trained professional to fit your subjects’ head with a cap that contains up to 256 electrodes to observe their brain. This experience is uncomfortable and distracts your audience from your content.
EEG is poor as a spacial measurement and can therefore not accurately identify where brain activity comes from.
With EEG, you can understand when your audience’s brain is activated while viewing your content. But you cannot truly understand their emotional response or what this means about the connection to your content or your ability to drive future action.
(That's, like, a really long time ago...)
Immersion is not based on understanding only which areas of the brain are active and it doesn't require complicated tools.
Immersion passively identifies the electrical signature of the neurochemicals our brains produce to understand your audiences’ connection to your content and accurately predict their future behavior from that measurement.
Immersion is ecologically valid, meaning it takes place in any environment without requiring specific context from your audience that could interrupt the integrity of their experience. Immersion is scalable to any audience size in any setting - using the smart watch they already wear.
Immersion is based on 20+ years of research performed by experts in neuroscience who created algorithms that have been proven to predict future action based on emotional responses of your audience with over 80% accuracy.
Not only does Immersion pinpoint the moments of emotional connection or disengagement - it can help you understand what that means for driving future action in your audience.
Immersion pinpoints the exact moments in your content or experience that your audience is most likely to remember. This helps predict future action based on what is happening in those moments.
With Immersion’s data - you can alter your content to put your call-to-action in the most important moments in your content to drive audience action
|Easy to Use|
|No observation effect|
|Nearly instant results|
|Shareable, downloadable reports|
|Conducted by any team member at any time|
|No professional training required|
|Experience setup in under 5 minutes|
|Easily identified high & low moments|
|Automatically produces actionable insights|
|Pinpoints exact moments to improve|
|Predicts' consumers future behavior with over 80% accuracy|
|No additional neuroscience required to leverage results|
|No expensive, specialized equipment|
|Scalable to test hundreds of subjects at once|
|Natural environment to your audience|
|Easy, low touch audience setup|
|Ability to test asynchronously at convenient times for your audience
Can scale to thousands of participants without requiring a visit to a lab or testing everyone at once.