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People Ask Us...
What does Immersion measure?
Immersion is a state of deep emotional engagement or captivation with an experience. Academic research from the founders and other neuroscientists have identified two key elements to neurologic immersion: attention to the experience and emotional resonance.
The Key Algorithm: Attention + Emotional Resonance = Immersion
Attention: as attention increases, activity in the brain’s prefrontal cortex causes an increase in sympathetic activity.
Emotional Resonance: associated with the brain’s synthesis of the neurochemical oxytocin, which increases activity of the vagus nerve (the longest nerve coming from the head that innervates the heart and gut).
The system measures activity in the nerves that control the heart, and this activity is correlated with signals from the brain, which allows us to quantify the neurologic responses to any kind of experience. We capture this with fitness sensors and smartwatches that Immersion has found to be sufficiently reliable for continuous monitoring. Our algorithms convert neural signals into predictors of decisions and actions (not simply intentions or feelings).
How is Immersion so much more accurate than a survey?
There are many factors that go into the accuracy (or lack thereof) of surveys. Human's connection to our emotions and opinions is a delicate thing. Emotions are difficult to self-report because they often come and go quickly and can occur below our awareness. Because of this, asking individuals to share what emotions they felt after an experience makes it difficult to accurately measure emotion with self-report. The fact that Immersion measures the brain's captivation in real time means we are not asking participants to leave the experience and try to articulate what they felt in the past, we are capturing what they are feeling live.
What is the Psychological Safety metric?
We offer the only objective measure of psychological safety, or the readiness to learn and participate in an experience. When people are low in psychological safety, they are likely to feel stressed or vulnerable in the experience. This means that learning, creativity, and collaboration may be inhibited.
Listed as "Safety" -- This score represents your audience's readiness to engage and learn. “Zen” is the highest level of psychological safety while “very unsafe” means those participants are likely anxious or uncomfortable.
Are there any concerns with PII (personally identifiable information)?
Data privacy and your protection are of utmost importance to the Immersion team.
We follow the latest required data protection and privacy guidelines, which you can review in our Data Privacy article. [link to Data Privacy article]
Unless you have given approval for the individual or entity collecting data to link personally identifying information to your data (e.g., name or email), all data is de-identified and only reported in aggregate. This means your data is combined with data from others who were measured before results are shared.
The physiologic data we collect from your smartwatch or wearable is also converted via our algorithms; therefore, none of your personal health-related data is shared with the individual or entity collecting data.
If you have more questions about privacy or data protection, please reach out to your Customer Success Representative, or email us at firstname.lastname@example.org.