Content Testing
This is an obvious use case.
Using Immersion to test content, messaging, video, and music just makes sense. You can send an Immersion link to people like you would a survey, and get neuroscience back in minutes.
With our unique ability to predict hits, our brand leader users can save nearly 30% of their distribution budget by eliminating live A/B testing.
Shopper Studies & Live Customer Experiences
Knowing what turns on a person's brain during a live experience, like shopping, restaurant visits, or theme parks is a super power.
Because Immersion uses smartwatches and fitness sensors to collect data, you can now do real-time neuroscience in all the places that were never possible before.
We even had one Immersion user measure people using their product in the shower!
Content Moderators & Employee Wellness
Content moderators are the frontline defenders of the internet. Too often, their work identifying the worst imagery and behavior on the internet is deeply troubling.
Because Immersion can passively measure Psychological Safety in real-time, content moderation companies and employers of high stress/high anxiety workers have a new tool to protect their most vital asset -- people.
Immersion has even been used to predict burnout in healthcare workers.
Measure your Sales & Support Agents to Predict Caller Actions
Surprisingly, Immersion has been proven to predict purchase behavior or customer satisfaction when we measure the sales agent or call center employee alone.
Think about that - we can predict the behavior of the caller, by measuring the Immersion of the agent.
Wouldn't it be cool to know if a sale is likely to close during the call? Or knowing the likely Net Promotor Score score before the caller hangs up?
Live Events & Conferences
Companies invest billions of dollars every year in live events and conferences, and the only way they know if it's a success is based on a single question survey that less than 10% of people bother to answer.
And most people just tell you what you want to hear.
With Immersion you can see, second-by-second, what people love, what frustrates them, and what will motivate new behavior.
Measure the entire event, or key moments, and you can start creating surprisingly awesome experiences.
