4 min read
Why AI Ads Fall Flat — And How to Fix Them for Just $12
AdWeek just reportedsomething that every marketer should pay attention to: people’s trust in story content drops by...
THE MEETING OF THE MINDS
Immersion's Weekly Webinars
Wednesdays at 2:30PM EST.
Sign up below to join us and learn how to use Immersion to measure pre-recorded content and live events on our new Immersion platform. It's easier than ever before.
We'll go over:
- A live demo - alternating each week between pre-recorded content and a live experience.
- Tips & Tricks for getting the most out of Immersion
- New features we have launched
- Open Q&A (this is your opportunity to ask any and all questions about Immersion)
We cannot wait to see you at the next Meeting of the Minds! In the meantime, check out our blog for some fun reading...
8 min read
How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience
Aug 1, 2025by Laura Beavin-Yates, PhD
In live sports, emotion is everything. The goosebumps when the anthem ends. The roar after a three-pointer. The buzz in...
4 min read
How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches
May 12, 2025by Laura Beavin-Yates, PhD
In today's data-driven event landscape, understanding the real-time emotional impact of your programming is no longer...