Unlock the elements of your branding, product, and creative campaigns that are driving results and quickly see the areas to improve. Stay nimble to get to answers quickly.
ADVERTISING & MARKET RESEARCH
Smart insights drive better work. Shop-a-longs, brand experiences, consumer behavior, and real-time emotional reactions become more meaningful when you can measure them seamlessly in your consumers' everyday lives. Analyze your targets' Immersion and Psych Safety against a concept, a storyboard, a brand value, or just dive deeper into their everyday behaviors.
Immersion predicts market outcomes with over 80% accuracy. This gives you the power of certainty when making advertising decisions. From the creative to run, to the channel strategy to put in place, to the brand positioning to bring to life, Immersion gives you the power of knowing what will have the most impact for your audience.
"The Immersion data was better at predicting in-market performance of content than any self-reported measures."